Retail Media Is Ready to Disrupt the $70 Billion Linear TV Ad Market. Retail media moves aggressively into streaming TV; off-site retail media ad spend growth will more than double on-site. Amazon Thursday Night Football advances down the field.
Prime Video will host the first Black Friday NFL game in 2023. Walmart’s partnerships with The Trade Desk and Paramount+ promise data-powered CTV inventory. Kroger’s Roku partnership proves the power of closed-loop attribution for TV ads.
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Retail Media
Retail Media Is Ready to Disrupt the $70 Billion Linear TV Ad Market. Retail media moves aggressively into streaming TV; off-site retail media ad spend growth will more than double on-site. Amazon Thursday Night Football advances down the field. Prime Video will host the first Black Friday NFL game in 2023. Walmart’s partnerships with The Trade Desk and Paramount+ promise data-powered CTV inventory. Kroger’s Roku partnership proves the power of closed-loop attribution for TV ads.
This trend originates from the report:
eMarketer - Retail Trends 2023
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