Horry Hyisteria

Audiences are increasingly seeking horror content as a form of escape and release. The horror genre's share of the US box office has increased fivefold since 2014, overtaking other genres like comedy and drama. Companies like A24 and Netflix are capitalizing on the trend by creating more horror-focused content, such as MaXXXine and I Saw The TV Glow for A24, and more serial killer shows for Netflix.

This trend originates from the report:

MTM - 12 Trends of 2023

Horror Hysteria. Tastes in media content ebb and flow as we respond to the shifting external forces affecting our lives. In recent years we’ve seen a boom in life-affirming, comforting feel-good content as the bleakness of the pandemic took hold.

Now, there’s a new - and perhaps more surprising - type of content that audiences are craving - horror. The horror genre’s share of the US box office has increased more than fivefold since 2014, overtaking comedy, drama and thrillers. The psychological comfort of watching horror through a screen can be liberating for audiences, and we can anticipate a swathe more content in 2023.

Wildly popular production company A24 has leapt into its Gen-Z focused horrors, with MaXXXine and I Saw The TV Glow hotly anticipated for release next year, and Netflix have announced plans for more serial killer shows following the haunting but captivating Dahmer - Monster. Horror’s creep into high-budget spoken word audio has also been signalled with the launch of Quiet Part Loud, the first fictional audio series from Jordan Peele’s Monkeypaw Productions..