Bold Cosmetics

Upcoming makeup trends play up features up with color. With mask mandates are discarded, the makeup industry is seeing a resurgence and pushing forward vibrant, bold colors and applications of makeup for upcoming seasons. These more playful looks are intended to help consumers express themselves after several months of mask use and limited social interactions.

Consumers are increasingly excited to get back to pre-pandemic routines, and are increasingly hopeful that things are changing for the better. For young Millennials and Gen Z, these feelings are partially being expressed through fashion and cosmetic trends--with nostalgic Y2K themes and contemporary pops of color merging for playful experimentation..