Retro Active. The Retro Active trend references the 90s and Y2K era and is not just limited to fashion. Some of its sub-trends are Kidcore, Y2K Everything, and Tech it Back. Brands can leverage this trend by creating roller skating videos, using vibrant text illustrations, or capturing nostalgic moments in images.
This trend originates from the report:
Adobe Creative Trends ‘23
Some of the popular sub-trends within this one are “Kidcore” which brings childhood aesthetics to the forefront. This rainbow-fueled color palette, toy-inspired style brings out the kid in all of us, and its rise in popularity is being reflected in Etsy shops, Depop shops, and indie brands. Another sub-trend, “Y2K Everything”, uses a rainbow-fueled color palette, toy-inspired style to bring out the kid in all of us, and its rise in popularity is being reflected in Etsy shops, Depop shops, and indie brands.
Last but not least, “Tech it Back”, is another sub-trend describing a general feeling of nostalgia is resulting in a rise of 1990’s tech, particularly among Gen Z. Mashable reports a resurgence of wired headphones that communicate effortlessly cool style..