To Meme Or Not To Meme
To Meme Or Not To Meme. Even in 2023, memes continue to grow as an effective way for brands to connect with their audiences on social media. While meme marketing should not replace long- term brand-building tactics, creating meme-worthy brand moments will create spikes of fame, buzz and attention that drive growth for your business. These can be particularly powerful when anchored to an audience segment, cultural moment or context that is important for your brand. It may be uncomfortable for brand managers who must live by set brand guidelines, but when it takes off, it’s better to embrace it, encourage it and let the meme travel far and wide.
This trend originates from the report:
Wavemaker UK - Growth Trends 2029
Memes are short, humorous videos or images that are easy to share and spread quickly. They have become a mainstream marketing opportunity, with 55% of 13-35-year-olds sending memes every week. TikTok, in particular, has become a breeding ground for mass-market meme marketing, with its unique content discovery algorithm allowing memes to spread quickly.
Memes provide attention for the brand through the lens of their online community. By creating shareable culture through content and characters, brands can create spikes of fame, buzz, and attention that drive growth for their business. This can be particularly powerful when anchored to an audience segment, cultural moment, or context that is important for the brand.
While memes should not replace long-term brand-building tactics, they can be a highly effective tool for creating salience, top-of-mind awareness, and strong memory structures for the brand..