Generative AI transforms dynamic creative

Generative AI transforms dynamic creative. Generative AI leads the charge in AI’s second wave as the newest venture capital darling and is poised to transform how content and creative teams function across industries. Mainstream adoption in marketing and advertising is happening quickly. DALL-E 2 and language products have sparked an explosion of AI adoption. Persado estimates that at least 25% of the population interacts with generative AI. A survey showed that over the next few years wide scale adoption in marketing is expected to grow to 44%. The next unicorn will be a generative AI startup. Your marketing team will adopt generative AI tools if they haven’t already. You will use these tools in 2023.