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Influencers Drive Trust

Influencer marketing is becoming a key channel for building credibility and connecting with iGaming players, particularly in regulated markets.

Detailed Analysis

Influencer marketing is evolving from a tactical approach to a core strategy in iGaming. Influencers, particularly micro-influencers, are seen as trusted sources of information, helping to build brand credibility and connect with players on a personal level. The report highlights that "Influencer marketing is a key channel for building credibility and connecting with players, particularly in regulated markets. Micro-influencers and exclusive content will play a bigger role."

Context Signals

Increased use of micro-influencers and brand ambassadors Focus on co-created content and exclusive campaigns Integration of influencer marketing with other channels like affiliate marketing

Edge

Influencer-led virtual events and tournaments Gamified influencer campaigns with interactive elements AI-powered influencer marketing platforms for optimizing ROI
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TRENDS
Influencer marketing is a key channel for building credibility and connecting with players, particularly in regulated markets. Micro-influencers and exclusive content will play a bigger role.