current
Influencers Drive Trust
Influencer marketing is becoming a key channel for building credibility and connecting with iGaming players, particularly in regulated markets.
Timeframe
near-term
Subcategories
Impact areas
Detailed Analysis
Influencer marketing is evolving from a tactical approach to a core strategy in iGaming. Influencers, particularly micro-influencers, are seen as trusted sources of information, helping to build brand credibility and connect with players on a personal level. The report highlights that "Influencer marketing is a key channel for building credibility and connecting with players, particularly in regulated markets. Micro-influencers and exclusive content will play a bigger role."
Context Signals
Increased use of micro-influencers and brand ambassadors
Focus on co-created content and exclusive campaigns
Integration of influencer marketing with other channels like affiliate marketing
Edge
Influencer-led virtual events and tournaments
Gamified influencer campaigns with interactive elements
AI-powered influencer marketing platforms for optimizing ROI