current
Social Listening for Performance
Social listening is enabling social marketers to connect their efforts to ROI and drive tangible business outcomes.
Timeframe
near-term
Categories
Subcategories
Impact areas
Detailed Analysis
Social listening is transforming social media marketing from a brand awareness activity to a performance-driven function. By providing data-backed insights, social listening enables marketers to demonstrate ROI and justify budget allocation. "Social listening was the missing piece that tied their seemingly unmeasurable efforts to real business impact."
Context Signals
Survey data showing 62% of social marketers using social listening tools
Social listening ranked as the second-highest priority on social media for organizations
Correlation between social listening and increased confidence in social media ROI
Edge
Social listening will become increasingly integrated with other marketing tools and platforms, such as CRM systems.
The rise of social listening will drive demand for specialized social listening analysts and strategists.
Social listening data will be used to personalize sales and customer service interactions, leading to improved customer experiences.
