current
Loyalty Program Growth
Loyalty programs are shifting from customer retention to customer acquisition tools.
Timeframe
near-term
Subcategories
Impact areas
Detailed Analysis
Regional preferences play a significant role, with discount coupons favored in Germany and Japan, while cashback reigns supreme in the UK and US. "This trend is especially strong in the UK and U.S., with varying degrees of enthusiasm in Japan and Germany."
Context Signals
55% of Germans prefer discount coupons.
51% of Americans favor cashback rewards.
Loyalty programs are a significant factor in where consumers choose to shop.
Edge
Personalized loyalty programs based on individual spending habits and preferences will become increasingly prevalent.
Gamified loyalty programs and social media engagement rewards will gain traction.
Brands will leverage loyalty programs to gather valuable consumer data and insights.
