emerging
The Togetherness Deficit
Fragmented media, remote work, and social changes contribute to a growing sense of loneliness and a craving for connection.
Timeframe
near-term
Categories
Subcategories
Detailed Analysis
The report highlights a growing "togetherness deficit" driven by various factors, including the fragmentation of media, prolonged periods of lockdown, and a cultural shift towards remote working. This has exacerbated pre-existing loneliness, with people reporting fewer close friends and a decline in shared cultural experiences. "As shared cultural experiences grow rarer, they become more precious," the report notes, pointing to declining attendance at live events and a decrease in traditional social activities. This deficit is fueling a search for connection, both online and offline, with people exploring new ways to find companionship and build community.
Context Signals
South Korea offers incentives for "reclusive youths" to socialize.
Rise of matchmaking apps for platonic connections.
Increased use of AI companions like ChatGPT.
Edge
Brands can create opportunities for shared experiences and build communities around shared passions.
The demand for in-person events and experiences could surge as people seek authentic connection.
This trend could lead to the development of innovative technologies and platforms designed to foster connection and combat loneliness.
