emerging
Augmented Media Toolkit
AI is transforming the media landscape, becoming a cornerstone of the media toolkit across the value chain.
Themes
Timeframe
near-term
Impact areas
Detailed Analysis
AI is revolutionizing the craft of media, with new AI-powered solutions emerging from platforms. Brands are strategically integrating AI across the media value chain to enhance campaign impact. This includes dynamic scenario planning for budgeting, predictive insights on audience segments, detailed media plans, real-time optimizations, and enhanced performance insights.
Context Signals
CMOs see integrating emerging technologies as a major challenge.
Focus on use cases that improve process efficiency, media efficiency, or media effectiveness.
Data governance prioritizing transparency and fairness is crucial.
Edge
AI will enable more accurate impact prediction and agile planning based on business outcomes.
Data will be the key differentiator for competitive advantage in AI-driven media.
Pilot projects will pave the way for wider-scale AI adoption in media.
