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Trends Categories Consumer Attitudes

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Consumer Attitudes 417
Brands & Advertising 360
Business & Commerce 795
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Acceptance of New Realities
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Financial Services
    • Hospitality
    • Real estate
    • Retail
    • Consumer Attitudes
    • Finance & Money
    • Lifestyle

    Consumers are adapting to new financial realities and lifestyle changes brought on by economic hardship and evolving social norms.

    The Media Store: Trends 5...
    Acceptance of New Realities
    Consumers are adapting to new financial realities and lifestyle changes brought on by economic hardship and evolving social norms.
    Impact Areas Financial Services, Hospitality, Real estate, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Finance & Money, Lifestyle
  • Accessible Status through Blank Street
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Food and beverage
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Blank Street is challenging traditional notions of status by offering accessible luxury and personalization, allowing consumers to create their own cultural capital.

    House Captain: StratTape Vol. 2
    Accessible Status through Blank Street
    Blank Street is challenging traditional notions of status by offering accessible luxury and personalization, allowing consumers to create their own cultural capital.
    Impact Areas Consumer Behavior, Food and beverage, Retail
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Acting on Intuition
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • N/A
    • Consumer Attitudes
    • Culture

    Consumers are increasingly relying on their intuition and instincts to guide their decisions, prioritizing personal values and gut feelings over external influences.

    Foresight Factory: Trending 2025
    Acting on Intuition
    Consumers are increasingly relying on their intuition and instincts to guide their decisions, prioritizing personal values and gut feelings over external influences.
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Culture
  • Adventure Tourism on the Rise
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Hospitality
    • Outdoor Recreation
    • Tourism
    • Consumer Attitudes
    • Travel & Tourism

    Travelers are increasingly seeking unique and thrilling experiences, driving demand for adventure tourism.

    Hilton: 2025 trends report
    Adventure Tourism on the Rise
    Travelers are increasingly seeking unique and thrilling experiences, driving demand for adventure tourism.
    Impact Areas Hospitality, Outdoor Recreation, Tourism
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Travel & Tourism
  • Adventurous Office Snacks
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Food Service
    • Retail
    • Workplace Culture
    • Consumer Attitudes
    • Food & Drink
    • The Workplace

    Asian street food and Filipino cuisine are becoming popular choices for office lunches and snacks, driven by Gen Z's preference for affordable yet adventurous experiences.

    Tastewise: Flavor chase top trend...
    Adventurous Office Snacks
    Asian street food and Filipino cuisine are becoming popular choices for office lunches and snacks, driven by Gen Z's preference for affordable yet adventurous experiences.
    Impact Areas Food Service, Retail, Workplace Culture
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, The Workplace
  • Affordable Dairy Indulgence
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Consumer goods
    • Dairy Products
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Consumers seek luxurious dairy treats at accessible price points due to cost-of-living pressures.

    Synergy: Dairy 2025-2026 trend report
    Affordable Dairy Indulgence
    Consumers seek luxurious dairy treats at accessible price points due to cost-of-living pressures.
    Impact Areas Consumer goods, Dairy Products, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Affordable Indulgence
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Bakery
    • Desserts
    • Foodservice
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Consumers seek luxurious and indulgent flavors at accessible price points due to cost-of-living pressures.

    Synergy: Sweet goods 2025 2026...
    Affordable Indulgence
    Consumers seek luxurious and indulgent flavors at accessible price points due to cost-of-living pressures.
    Impact Areas Bakery, Desserts, Foodservice, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Agile and Authentic Marketing
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand marketing
    • Content Strategy
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.

    Webby: 2025 trend report: It's...
    Agile and Authentic Marketing
    Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.
    Impact Areas Brand marketing, Content Strategy, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Agile Teams for Fleeting Trends
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Brand strategy
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The lifespan of trends is shrinking, requiring brands to adopt agile workflows and nimble teams to capitalize on short-lived viral moments.

    Artlist: Trend report 2025
    Agile Teams for Fleeting Trends
    The lifespan of trends is shrinking, requiring brands to adopt agile workflows and nimble teams to capitalize on short-lived viral moments.
    Impact Areas Brand strategy, Content creation, Marketing, Social Media
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Aging Consumer Influence
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Financial Services
    • Healthcare
    • Leisure
    • Senior Care Products
    • Travel
    • Business & Commerce
    • Consumer Attitudes

    Consumers aged 50 and above are a significant driver of consumer spending growth, representing half of the new spending in 2025.

    World Data Lab: Consumer outlook...
    Aging Consumer Influence
    Consumers aged 50 and above are a significant driver of consumer spending growth, representing half of the new spending in 2025.
    Impact Areas Financial Services, Healthcare, Leisure, Senior Care Products, Travel
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
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