emerging
Grassroots Fashion Influence
Fashion trends are increasingly originating from social media, TV, and street style, empowering consumers to shape styles.
Timeframe
near-term
Impact areas
Detailed Analysis
The traditional top-down flow of fashion trends from runways to consumers is being disrupted by a groundswell of influence from social media platforms like TikTok, television shows, and everyday street style. This shift empowers consumers to become trendsetters themselves, driving demand for unique, high-value items that reflect individual expression. "Fashion is undergoing a seismic shift. Trends less frequently flow from the top (runways), and are now emerging from the ground up through things like TikTok, television shows, and everyday street style."
Context Signals
Increased engagement with fashion content on TikTok
Growing popularity of street style photography
Rise of influencer marketing
Edge
Hyper-personalization of fashion trends based on individual algorithms
Increased collaboration between brands and micro-influencers
Development of AI-powered trend forecasting tools
