current
Fractured Globalization
Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies.
Timeframe
near-term
Subcategories
Impact areas
Detailed Analysis
While public perception of globalization has generally improved, geopolitical tensions and economic inequalities fuel nationalistic sentiments. This creates a complex environment for businesses navigating global markets. The report highlights a tension between a growing appreciation for global interconnectedness and a simultaneous rise in national pride. This duality is evident in the data: "60% agreeing that globalization is good for them personally" while "63% saying they are very proud of their country."
Context Signals
Terms like 'derisking' and 'decoupling' dominate current geopolitical discussions.
Companies are diversifying supply chains with 'China +1' strategies.
Rebirth of industrial strategy and stimulus leads to a search for national champions.
Edge
Hyper-localization of global brands will become increasingly important.
Negotiating trade agreements will become more complex.
Success will depend on balancing global reach with local relevance.
