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Art with Intent: Purpose-Driven Art

Art is being used to address social issues, promote inclusivity, and drive positive change.

Detailed Analysis

The 'Art with Intent' trend highlights the use of art as a powerful tool for social change. This trend leverages the emotional connection people have with art to address pressing social issues, foster inclusivity, and build community. The report emphasizes the ability of art to build empathy, challenge stereotypes, and promote positive change.

Context Signals

Amnesty International used illustrations to tell the stories of refugees. Jaimee Paul's work emphasizes the importance of environmental conservation. Shepard Fairey's illustrations for the "We the People" campaign promoted equality and justice.

Edge

Brands could partner with artists to create purpose-driven campaigns that align with their values. Art could be used to create more inclusive and equitable spaces, both physical and digital. AI could be used to analyze the impact of art on social change initiatives and optimize their effectiveness.
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TRENDS
According to a study by the University of Pennsylvania, 91% of people report meeting new people and making new friends through their arts experiences, demonstrating the power of art to build community and social cohesion​.