Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Widespread Generative AI Adoption
  • AI-Driven Transformation
  • Customer Experience
  • Marketing and Sales
  • Product Development
  • Retail Operations
  • Business & Commerce
  • Emerging Technology

  A majority of retail and hospitality companies have initiated generative AI projects, but value creation remains a challenge.

  Infosys: Generative AI radar for...

  Widespread Generative AI Adoption

  A majority of retail and hospitality companies have initiated generative AI projects, but value creation remains a challenge.

  • Business & Commerce
  • Emerging Technology
  • AI-Driven Transformation

  Impact Areas Customer Experience, Marketing and Sales, Product Development, Retail Operations

  Themes AI-Driven Transformation

  Categories Business & Commerce, Emerging Technology
  
  
• Tech-Enabled Alcohol
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • Alcohol retail
  • Personalized Marketing
  • Product Development
  • Supply Chain Management
  • Business & Commerce
  • Emerging Technology
  • Food & Drink

  Technology is playing a crucial role in personalizing experiences, optimizing supply chains, and enhancing convenience in the alcohol industry.

  Kantar: The future of alcohol

  Tech-Enabled Alcohol

  Technology is playing a crucial role in personalizing experiences, optimizing supply chains, and enhancing convenience in the alcohol industry.

  • Business & Commerce
  • Emerging Technology
  • Food & Drink
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities

  Impact Areas Alcohol retail, Personalized Marketing, Product Development, Supply Chain Management

  Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities

  Categories Business & Commerce, Emerging Technology, Food & Drink
  
  
• Sustainable Consumption
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption
  • Marketing
  • Packaging
  • Product Development
  • Sourcing
  • Business & Commerce
  • Consumer Attitudes
  • Sustainability

  Consumer demand for sustainable products and packaging is rising, pushing CPG companies to invest in circular economy initiatives and transparent supply chains.

  Infosys: CPG industry outlook

  Sustainable Consumption

  Consumer demand for sustainable products and packaging is rising, pushing CPG companies to invest in circular economy initiatives and transparent supply chains.

  • Business & Commerce
  • Consumer Attitudes
  • Sustainability
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption

  Impact Areas Marketing, Packaging, Product Development, Sourcing

  Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption

  Categories Business & Commerce, Consumer Attitudes, Sustainability
  
  
• Silver Spenders Rise
  • Experiences Over Material Goods
  • Values-Driven Consumption
  • Demographics
  • Marketing
  • Product Development
  • Retail Strategy
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies.

  McKinsey: The state of fashion...

  Silver Spenders Rise

  The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Experiences Over Material Goods
  • Values-Driven Consumption

  Impact Areas Demographics, Marketing, Product Development, Retail Strategy

  Themes Experiences Over Material Goods, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Shifting Customer Expectations
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • Customer Experience
  • Marketing
  • Product Development
  • Business & Commerce
  • Consumer Attitudes
  • Digital Platforms

  Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences.

  Interbrand: Best Global Brands Report

  Shifting Customer Expectations

  Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences.

  • Business & Commerce
  • Consumer Attitudes
  • Digital Platforms
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities

  Impact Areas Customer Experience, Marketing, Product Development

  Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities

  Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  
  
• Regulatory Changes Impact
  • Authenticity and Transparency Reign Supreme
  • Navigating Global Uncertainty
  • Values-Driven Consumption
  • Packaging
  • Product Development
  • Reporting and Compliance
  • Business & Commerce
  • Food & Drink
  • Government & Politics

  Upcoming regulatory changes, such as HFSS and EPR, are impacting product development, packaging, and reporting requirements for food companies.

  Aptean: F&B industry report UK&I...

  Regulatory Changes Impact

  Upcoming regulatory changes, such as HFSS and EPR, are impacting product development, packaging, and reporting requirements for food companies.

  • Business & Commerce
  • Food & Drink
  • Government & Politics
  • Authenticity and Transparency Reign Supreme
  • Navigating Global Uncertainty
  • Values-Driven Consumption

  Impact Areas Packaging, Product Development, Reporting and Compliance

  Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, Values-Driven Consumption

  Categories Business & Commerce, Food & Drink, Government & Politics
  
  
• Redefining Life-Stage Marketing
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Customer Segmentation
  • Marketing
  • Product Development
  • Brands & Advertising
  • Consumer Attitudes
  • Lifestyle

  Consumers are prioritizing personal growth and individual milestones over traditional life-stage markers.

  TikTok: What's Next 2025 Trend...

  Redefining Life-Stage Marketing

  Consumers are prioritizing personal growth and individual milestones over traditional life-stage markers.

  • Brands & Advertising
  • Consumer Attitudes
  • Lifestyle
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Customer Segmentation, Marketing, Product Development

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Lifestyle
  
  
• Pure Nature Fascination
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Environmentalism
  • Healthcare
  • Product Development
  • Tourism
  • Culture
  • Global Challenges
  • Travel & Tourism

  Individuals are reconnecting with nature, driven by a mix of fascination, exploration, and a desire to find solutions to global challenges.

  Juan Isaza: Tendencias 2025

  Pure Nature Fascination

  Individuals are reconnecting with nature, driven by a mix of fascination, exploration, and a desire to find solutions to global challenges.

  • Culture
  • Global Challenges
  • Travel & Tourism
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Environmentalism, Healthcare, Product Development, Tourism

  Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption

  Categories Culture, Global Challenges, Travel & Tourism
  
  
• Product-Led Growth Decline
  • AI-Driven Transformation
  • Navigating Global Uncertainty
  • Marketing
  • Product Development
  • Sales
  • Business & Commerce
  • Emerging Technology

  Despite its benefits, product-led growth (PLG) adoption will decline in 2025 due to economic pressures and a focus on short-term AI-driven growth.

  Forrester: Predictions 2025 B2B sales

  Product-Led Growth Decline

  Despite its benefits, product-led growth (PLG) adoption will decline in 2025 due to economic pressures and a focus on short-term AI-driven growth.

  • Business & Commerce
  • Emerging Technology
  • AI-Driven Transformation
  • Navigating Global Uncertainty

  Impact Areas Marketing, Product Development, Sales

  Themes AI-Driven Transformation, Navigating Global Uncertainty

  Categories Business & Commerce, Emerging Technology
  
  
• Prioritizing Minorstones & Joy
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Marketing
  • Mental Wellness
  • Product Development
  • Retail
  • Brands & Advertising
  • Consumer Attitudes
  • Culture

  Consumers are shifting away from traditional milestones, embracing smaller 'minorstones' and prioritizing daily joy and fulfillment.

  WGSN: Future consumer 2026

  Prioritizing Minorstones & Joy

  Consumers are shifting away from traditional milestones, embracing smaller 'minorstones' and prioritizing daily joy and fulfillment.

  • Brands & Advertising
  • Consumer Attitudes
  • Culture
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Marketing, Mental Wellness, Product Development, Retail

  Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Culture
  
  

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