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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Sports app revenue continues to grow steadily, driven by streaming and exclusive content, while downloads face challenges from competition with streaming services.
Sports App Revenue Steady- The Power of Community and Connection
- Values-Driven Consumption
- Fantasy Sports
- Sports Betting
- Sports Streaming
- Business & Commerce
- Digital Platforms
- Entertainment
Sports app revenue continues to grow steadily, driven by streaming and exclusive content, while downloads face challenges from competition with streaming services.
Sensor Tower: State of mobile...Sports App Revenue Steady
Sports app revenue continues to grow steadily, driven by streaming and exclusive content, while downloads face challenges from competition with streaming services.
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Short Trend Summary
Rising inequality and differing values are fracturing societies, leading to new political allegiances and a demand for greater corporate social responsibility.
Splintering Societies- Navigating Global Uncertainty
- The Power of Community and Connection
- Values-Driven Consumption
- Corporate Social Responsibility
- Political landscape
- Social Cohesion
- Business & Commerce
- Culture
- Government & Politics
Rising inequality and differing values are fracturing societies, leading to new political allegiances and a demand for greater corporate social responsibility.
Ipsos: Global trends 10th anniversary...Splintering Societies
Rising inequality and differing values are fracturing societies, leading to new political allegiances and a demand for greater corporate social responsibility. 
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Short Trend Summary
Consumers are demanding greater transparency and traceability in food production, particularly regarding carbon footprint and sustainable practices.
Specific Sustainability- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Consumer Behavior
- Food Industry
- Retail
- Consumer Attitudes
- Food & Drink
- Sustainability
Consumers are demanding greater transparency and traceability in food production, particularly regarding carbon footprint and sustainable practices.
Tastewise: Flavor chase top trend...Specific Sustainability
Consumers are demanding greater transparency and traceability in food production, particularly regarding carbon footprint and sustainable practices. 
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Short Trend Summary
Spatial computing is approaching mainstream adoption, with advancements in devices, AI, and data ecosystems.
Spatial Computing’s Rise- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- AR/VR
- Enterprise Applications
- Gaming
- Business & Commerce
- Emerging Technology
Spatial computing is approaching mainstream adoption, with advancements in devices, AI, and data ecosystems.
Activate Consulting: Technology and media...Spatial Computing’s Rise
Spatial computing is approaching mainstream adoption, with advancements in devices, AI, and data ecosystems. 
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Short Trend Summary
Gen Z is using Spotify to curate the soundtrack of their lives, associating specific songs and podcasts with pivotal life experiences and creating lasting memories.
Soundtracking Formative Firsts- Experiences Over Material Goods
- The Power of Community and Connection
- memory formation
- music streaming
- Personalization
- Brands & Advertising
- Consumer Attitudes
- Entertainment
Gen Z is using Spotify to curate the soundtrack of their lives, associating specific songs and podcasts with pivotal life experiences and creating lasting memories.
Spotify: Culture Next ReportSoundtracking Formative Firsts
Gen Z is using Spotify to curate the soundtrack of their lives, associating specific songs and podcasts with pivotal life experiences and creating lasting memories. 
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Short Trend Summary
Art is being used to transform public spaces, foster community engagement, and enhance local culture.
Soulful Spaces: Art in Placemaking- Experiences Over Material Goods
- The Power of Community and Connection
- Community Development
- Real estate
- Tourism
- Urban planning
- Culture
- Global Challenges
Art is being used to transform public spaces, foster community engagement, and enhance local culture.
The Drawing Arm: Trend report...Soulful Spaces: Art in Placemaking
Art is being used to transform public spaces, foster community engagement, and enhance local culture. 
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Short Trend Summary
Solo travel is gaining popularity, with travelers embracing independent experiences and personalized itineraries.
Solo Travel & MeMooners- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Hospitality
- Tourism
- Travel Agencies
- Business & Commerce
- Consumer Attitudes
- Travel & Tourism
Solo travel is gaining popularity, with travelers embracing independent experiences and personalized itineraries.
Hilton: 2025 trends report fact...Solo Travel & MeMooners
Solo travel is gaining popularity, with travelers embracing independent experiences and personalized itineraries. 
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Short Trend Summary
Solo dining is becoming increasingly popular, particularly in major cities, reflecting a trend towards self-care and individual enjoyment.
Solo Dining as Self-Care- Experiences Over Material Goods
- Values-Driven Consumption
- Consumer Behavior
- Restaurants
- urban lifestyle
- Consumer Attitudes
- Food & Drink
- Lifestyle
Solo dining is becoming increasingly popular, particularly in major cities, reflecting a trend towards self-care and individual enjoyment.
Resy: Retrospective 2024Solo Dining as Self-Care
Solo dining is becoming increasingly popular, particularly in major cities, reflecting a trend towards self-care and individual enjoyment. 
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Short Trend Summary
Slowing growth in the software market requires companies to adopt disciplined product portfolio strategies and prioritize efficient R&D spending.
Software Market Slowdown- Navigating Global Uncertainty
- Product Management
- R&D Spending
- Software Industry
- Business & Commerce
- Emerging Technology
Slowing growth in the software market requires companies to adopt disciplined product portfolio strategies and prioritize efficient R&D spending.
Bain: Technology reportSoftware Market Slowdown
Slowing growth in the software market requires companies to adopt disciplined product portfolio strategies and prioritize efficient R&D spending. 
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Short Trend Summary
Generative AI is improving software development efficiency, but realizing its full potential requires a comprehensive approach beyond code generation.
Software Development Efficiency- AI-Driven Transformation
- Generative AI
- Productivity
- Resource Allocation
- Software Development
- Business & Commerce
- Emerging Technology
Generative AI is improving software development efficiency, but realizing its full potential requires a comprehensive approach beyond code generation.
Bain: Technology reportSoftware Development Efficiency
Generative AI is improving software development efficiency, but realizing its full potential requires a comprehensive approach beyond code generation. 
