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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Declining trust in government and limited progress in public sector integrity pose risks to social cohesion and effective governance.
Strained Social Capital- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- The Power of Community and Connection
- governance
- Public trust
- Social Cohesion
- Culture
- Government & Politics
Declining trust in government and limited progress in public sector integrity pose risks to social cohesion and effective governance.
OECD: How's Life 2024Strained Social Capital
Declining trust in government and limited progress in public sector integrity pose risks to social cohesion and effective governance.
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Short Trend Summary
In a volatile geopolitical environment, investors are favoring 'store-of-value' equity markets with strong institutions and shareholder protections.
Store-of-Value Equities- Navigating Global Uncertainty
- Equity Markets
- Geopolitical Risk
- Investment strategies
- Business & Commerce
- Finance & Money
In a volatile geopolitical environment, investors are favoring 'store-of-value' equity markets with strong institutions and shareholder protections.
Julius Bar: Secular outlook 2025Store-of-Value Equities
In a volatile geopolitical environment, investors are favoring 'store-of-value' equity markets with strong institutions and shareholder protections. 
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Short Trend Summary
Consumers are seeking stimulating and authentic content that respects their time and intelligence, rejecting manipulative "concentrapment" tactics.
Stimulating Content over Concentrapment- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Content creation
- Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Consumers are seeking stimulating and authentic content that respects their time and intelligence, rejecting manipulative "concentrapment" tactics.
House Captain: StratTape Vol. 2Stimulating Content over Concentrapment
Consumers are seeking stimulating and authentic content that respects their time and intelligence, rejecting manipulative "concentrapment" tactics. 
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Short Trend Summary
The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.
Steady Global E&M Growth- Experiences Over Material Goods
- Navigating Global Uncertainty
- The Power of Community and Connection
- Advertising
- Connectivity
- Consumer Spending
- Brands & Advertising
- Business & Commerce
- Entertainment
The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.
PwC: Global entertainment & media...Steady Global E&M Growth
The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions. 
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Short Trend Summary
Impact investing remains relatively low despite its potential for aligning investments with mission.
Stagnant Impact Investing- Values-Driven Consumption
- Investment strategies
- Mission-Related Investments
- Social Impact Bonds
- Business & Commerce
- Finance & Money
Impact investing remains relatively low despite its potential for aligning investments with mission.
McKinsey: Family philanthropy trends 2025:...Stagnant Impact Investing
Impact investing remains relatively low despite its potential for aligning investments with mission. 
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Short Trend Summary
Stablecoins are experiencing massive growth and are poised to become a key driver of crypto adoption in payments and remittances.
Stablecoin Payments Growth- Navigating Global Uncertainty
- Global Commerce
- Payments
- Remittances
- Business & Commerce
- Emerging Technology
- Finance & Money
Stablecoins are experiencing massive growth and are poised to become a key driver of crypto adoption in payments and remittances.
Coinbase: 2025 crypto market outlookStablecoin Payments Growth
Stablecoins are experiencing massive growth and are poised to become a key driver of crypto adoption in payments and remittances. 
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Short Trend Summary
Despite evolving social attitudes and the rise of non-alcoholic alternatives, alcohol consumption remains relatively stable.
Stable Alcohol Consumption- The Power of Community and Connection
- Values-Driven Consumption
- Food and beverage
- Health and Wellness
- Marketing
- Social Trends
- Consumer Attitudes
- Food & Drink
Despite evolving social attitudes and the rise of non-alcoholic alternatives, alcohol consumption remains relatively stable.
Coefficient Capital: Consumer trends 2025Stable Alcohol Consumption
Despite evolving social attitudes and the rise of non-alcoholic alternatives, alcohol consumption remains relatively stable. 
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Short Trend Summary
The sportswear market is becoming increasingly competitive, with challenger brands gaining ground on established players.
Sportswear Competition- The Power of Community and Connection
- Values-Driven Consumption
- Brand Competition
- Marketing
- Product Innovation
- Sportswear Market
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
The sportswear market is becoming increasingly competitive, with challenger brands gaining ground on established players.
McKinsey: The state of fashion...Sportswear Competition
The sportswear market is becoming increasingly competitive, with challenger brands gaining ground on established players. 
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Short Trend Summary
Sports media is shifting towards streaming, driven by changing viewer habits, rights acquisitions, and the growth of sports betting.
Sports Media Transformation- AI-Driven Transformation
- The Power of Community and Connection
- Betting
- Sports
- Streaming
- Business & Commerce
- Entertainment
- Media & Information
Sports media is shifting towards streaming, driven by changing viewer habits, rights acquisitions, and the growth of sports betting.
Activate Consulting: Technology and media...Sports Media Transformation
Sports media is shifting towards streaming, driven by changing viewer habits, rights acquisitions, and the growth of sports betting. 
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Short Trend Summary
Sports betting is becoming a primary revenue driver in iGaming, with emerging sectors like esports and fantasy sports contributing to its growth.
Sports Betting Dominates- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Platform Development
- Player Engagement
- Revenue Generation
- Business & Commerce
- Culture
- Entertainment
Sports betting is becoming a primary revenue driver in iGaming, with emerging sectors like esports and fantasy sports contributing to its growth.
Softswiss: iGaming Trends 2025Sports Betting Dominates
Sports betting is becoming a primary revenue driver in iGaming, with emerging sectors like esports and fantasy sports contributing to its growth. 
