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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Travel to and from Asia, particularly China, is expected to rebound to pre-pandemic levels, driven by increased accessibility and attractive destinations.
Asia Travel Resurgence- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Airlines
- Destinations
- Hospitality
- Business & Commerce
- Culture
- Travel & Tourism
Travel to and from Asia, particularly China, is expected to rebound to pre-pandemic levels, driven by increased accessibility and attractive destinations.
Amadeus: Globetrender travel trends 2025Asia Travel Resurgence
Travel to and from Asia, particularly China, is expected to rebound to pre-pandemic levels, driven by increased accessibility and attractive destinations.
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Short Trend Summary
China's economic slowdown is prompting fashion brands to explore new growth engines in other Asian markets, particularly India and Japan.
Asia’s Shifting Growth- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer Spending
- E-commerce
- Luxury Market
- Market Expansion
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
China's economic slowdown is prompting fashion brands to explore new growth engines in other Asian markets, particularly India and Japan.
McKinsey: The state of fashion...Asia’s Shifting Growth
China's economic slowdown is prompting fashion brands to explore new growth engines in other Asian markets, particularly India and Japan. 
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Short Trend Summary
The rising popularity of personal AI assistants is driving a shift towards assistant-first customer service interactions.
Assistant-First Customer Service- AI-Driven Transformation
- Customer service
- Technology
- User Experience
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
The rising popularity of personal AI assistants is driving a shift towards assistant-first customer service interactions.
Zendesk: CX trends 2025Assistant-First Customer Service
The rising popularity of personal AI assistants is driving a shift towards assistant-first customer service interactions. 
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Short Trend Summary
Athletes are increasingly prominent in fashion week, both on the runway and in the front row, reflecting a growing emphasis on diversity and personal narratives.
Athletes as Style Icons- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand endorsements
- Diversity and Inclusion
- Sports and fashion integration
- Brands & Advertising
- Consumer Attitudes
- Culture
Athletes are increasingly prominent in fashion week, both on the runway and in the front row, reflecting a growing emphasis on diversity and personal narratives.
Karla Otto: SS25 womenswear roundupAthletes as Style Icons
Athletes are increasingly prominent in fashion week, both on the runway and in the front row, reflecting a growing emphasis on diversity and personal narratives. 
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Short Trend Summary
Attainable market-rate housing is becoming a top priority for cities, driven by financial incentives, zoning changes, and evolving building codes.
Attainable Housing Action- Navigating Global Uncertainty
- Values-Driven Consumption
- Public Policy
- Real estate
- Urban planning
- Global Challenges
- Government & Politics
Attainable market-rate housing is becoming a top priority for cities, driven by financial incentives, zoning changes, and evolving building codes.
Gensler: Design forecast 2025Attainable Housing Action
Attainable market-rate housing is becoming a top priority for cities, driven by financial incentives, zoning changes, and evolving building codes. 
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Short Trend Summary
While overall bag spending is up, consumers are showing a preference for more accessible luxury bags over ultra-high-end items.
Attainable Luxury Bags- Values-Driven Consumption
- Consumer Spending
- Luxury Handbags
- Resale Market
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
While overall bag spending is up, consumers are showing a preference for more accessible luxury bags over ultra-high-end items.
The RealReal: Resale Report 2024Attainable Luxury Bags
While overall bag spending is up, consumers are showing a preference for more accessible luxury bags over ultra-high-end items. 
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Short Trend Summary
Brands are embracing bolder, more attitudinal communication styles to differentiate themselves and resonate with consumers who value authenticity and clear values.
Attitudinal Brand Voice- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Advertising
- Branding
- Marketing
- Brands & Advertising
- Consumer Attitudes
Brands are embracing bolder, more attitudinal communication styles to differentiate themselves and resonate with consumers who value authenticity and clear values.
House Captain: StratTape Vol. 2Attitudinal Brand Voice
Brands are embracing bolder, more attitudinal communication styles to differentiate themselves and resonate with consumers who value authenticity and clear values. 
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Short Trend Summary
Overexposure to advertising and content is leading to user fatigue and a shift towards underconsumption.
Audience Saturation & Fatigue- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Consumer Behavior
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Overexposure to advertising and content is leading to user fatigue and a shift towards underconsumption.
Kolsquare: Trends report 2025Audience Saturation & Fatigue
Overexposure to advertising and content is leading to user fatigue and a shift towards underconsumption. 
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Short Trend Summary
Consumers are actively shaping brand strategies and content, demanding authenticity and relevance in their online interactions.
Audience-Led Brand Education- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand strategy
- Customer Engagement
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
Consumers are actively shaping brand strategies and content, demanding authenticity and relevance in their online interactions.
Ok Cool: Gatekeeping information is...Audience-Led Brand Education
Consumers are actively shaping brand strategies and content, demanding authenticity and relevance in their online interactions. 
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Short Trend Summary
Audio consumption remains strong, with listeners engaging with multiple formats, including music, podcasts, and audiobooks.
Audio Consumption Diversification- AI-Driven Transformation
- The Power of Community and Connection
- Audiobooks
- Music
- Podcasts
- Emerging Technology
- Entertainment
- Finance & Money
Audio consumption remains strong, with listeners engaging with multiple formats, including music, podcasts, and audiobooks.
Activate Consulting: Technology and media...Audio Consumption Diversification
Audio consumption remains strong, with listeners engaging with multiple formats, including music, podcasts, and audiobooks. 
