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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Consumers expect brands to be consistent partners, fostering ongoing relationships beyond transactional interactions.
Always-On Brand Companionship- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Building
- Community Management
- Customer Loyalty
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Consumers expect brands to be consistent partners, fostering ongoing relationships beyond transactional interactions.
TikTok: What's Next 2025 Trend...Always-On Brand Companionship
Consumers expect brands to be consistent partners, fostering ongoing relationships beyond transactional interactions.
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Short Trend Summary
Pervasive use of low-cost sensors and tags to track objects and environments, enabling real-time visibility and data-driven insights.
Ambient Invisible Intelligence- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Healthcare
- Retail
- Supply Chain Management
- Business & Commerce
- Data & Privacy
- Emerging Technology
Pervasive use of low-cost sensors and tags to track objects and environments, enabling real-time visibility and data-driven insights.
Gartner: 2025 top tech trendsAmbient Invisible Intelligence
Pervasive use of low-cost sensors and tags to track objects and environments, enabling real-time visibility and data-driven insights. 
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Short Trend Summary
Anime is transitioning from a niche subculture to a mainstream cultural phenomenon, driven by Gen Z's embrace of its diverse storytelling and values.
Anime’s Mainstream Ascent- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Branding
- Entertainment
- Media
- Consumer Attitudes
- Culture
- Entertainment
Anime is transitioning from a niche subculture to a mainstream cultural phenomenon, driven by Gen Z's embrace of its diverse storytelling and values.
House Captain: StratTape Vol. 2Anime’s Mainstream Ascent
Anime is transitioning from a niche subculture to a mainstream cultural phenomenon, driven by Gen Z's embrace of its diverse storytelling and values. 
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Short Trend Summary
Brands are leveraging anti-AI sentiment to build trust and differentiate themselves by highlighting human creativity.
Anti-AI Marketing Movement- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Advertising
- Branding
- Technology
- Brands & Advertising
- Consumer Attitudes
Brands are leveraging anti-AI sentiment to build trust and differentiate themselves by highlighting human creativity.
McKinsey: Contagious IQ download 2024Anti-AI Marketing Movement
Brands are leveraging anti-AI sentiment to build trust and differentiate themselves by highlighting human creativity. 
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Short Trend Summary
Destinations grapple with overtourism, implementing restrictions and seeking sustainable solutions.
Anti-Tourism Backlash- Navigating Global Uncertainty
- Values-Driven Consumption
- Destinations
- Local Communities
- Tourism industry
- Global Challenges
- Travel & Tourism
Lemongrass: Travel trend report 2025Anti-Tourism Backlash
Destinations grapple with overtourism, implementing restrictions and seeking sustainable solutions. 
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Short Trend Summary
Organizations are focusing on developing antifragile employees who can thrive in the face of constant change and uncertainty by leveraging challenges for growth.
Antifragile Workforce Development- Navigating Global Uncertainty
- Employee Well-being
- Learning & Development
- Organizational Adaptability
- Business & Commerce
- The Workplace
Organizations are focusing on developing antifragile employees who can thrive in the face of constant change and uncertainty by leveraging challenges for growth.
AIHR: HR trends report 2025Antifragile Workforce Development
Organizations are focusing on developing antifragile employees who can thrive in the face of constant change and uncertainty by leveraging challenges for growth. 
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Short Trend Summary
Augmented Reality (AR) is emerging as a powerful tool for luxury brands, enhancing online shopping experiences and driving purchase decisions.
AR Reshaping Luxury Experience- AI-Driven Transformation
- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Customer Experience
- Online retail
- Product Development
- Brands & Advertising
- Business & Commerce
- Emerging Technology
Augmented Reality (AR) is emerging as a powerful tool for luxury brands, enhancing online shopping experiences and driving purchase decisions.
Ipsos: Snapchat exploring trends in...AR Reshaping Luxury Experience
Augmented Reality (AR) is emerging as a powerful tool for luxury brands, enhancing online shopping experiences and driving purchase decisions. 
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Short Trend Summary
Augmented and virtual reality are becoming increasingly integrated into daily life, transforming interaction, entertainment, and learning.
AR/VR Integration in Daily Life- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Education
- Entertainment
- Healthcare
- Retail
- Digital Platforms
- Emerging Technology
- Entertainment
Augmented and virtual reality are becoming increasingly integrated into daily life, transforming interaction, entertainment, and learning.
Abstrato Ventures: Macrotendencias 2024 2025AR/VR Integration in Daily Life
Augmented and virtual reality are becoming increasingly integrated into daily life, transforming interaction, entertainment, and learning. 
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Short Trend Summary
Art is being used to address social issues, promote inclusivity, and drive positive change.
Art with Intent: Purpose-Driven Art- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Community Development
- Corporate Social Responsibility
- Education
- Social Activism
- Culture
- Media & Information
The Drawing Arm: Trend report...Art with Intent: Purpose-Driven Art
Art is being used to address social issues, promote inclusivity, and drive positive change. 
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Short Trend Summary
Asia's economies, particularly India and ASEAN, are demonstrating robust domestic growth, driven by internal demand and intra-regional trade, mitigating the impact of global trade uncertainties.
Asia Domestic Resilience- Navigating Global Uncertainty
- Asian economies
- Manufacturing
- Trade and Investment
- Business & Commerce
- Finance & Money
Asia's economies, particularly India and ASEAN, are demonstrating robust domestic growth, driven by internal demand and intra-regional trade, mitigating the impact of global trade uncertainties.
HSBC: GPB investment outlook new...Asia Domestic Resilience
Asia's economies, particularly India and ASEAN, are demonstrating robust domestic growth, driven by internal demand and intra-regional trade, mitigating the impact of global trade uncertainties. 
