established
Stable Alcohol Consumption
Despite evolving social attitudes and the rise of non-alcoholic alternatives, alcohol consumption remains relatively stable.
Timeframe
near-term
Categories
Subcategories
Impact areas
Detailed Analysis
The report indicates consistent alcohol consumption patterns over time, with approximately 60% of Americans drinking since the 1940s. While there's growing awareness of health concerns and the emergence of non-alcoholic substitutes, "Most drinkers plan to drink the same amount next year." This suggests that while the landscape is shifting, traditional alcohol consumption remains resilient.
Context Signals
Data on alcohol sales growth.
Survey data on consumer drinking habits and perceptions.
Analysis of the growing popularity of non-alcoholic substitutes.
Edge
Opportunities for alcohol brands to innovate with new product formats and experiences.
Growing market for sophisticated non-alcoholic beverages that cater to evolving consumer preferences.
Potential for increased regulation and health-focused messaging around alcohol consumption.
