emerging
Specific Sustainability
Consumers are demanding greater transparency and traceability in food production, particularly regarding carbon footprint and sustainable practices.
Timeframe
near-term
Categories
Subcategories
Impact areas
Detailed Analysis
Sustainability is becoming increasingly specific, with consumers seeking detailed information about the environmental impact of their food choices. "Transparency, traceability, and carbon neutrality are key drivers for 2025, with implications for marketing, business strategy, product development, and supply chains." Discussions of carbon footprint are up 25% in the last two years, and consumers are willing to pay a premium for eco-friendly brands. "Despite concerns, 55% of consumers are willing to pay a premium for truly eco-friendly brands"
Context Signals
25% YoY increase in discussions of carbon footprint
55% of consumers willing to pay a premium for eco-friendly brands
Upcoming European legislation banning carbon neutrality claims based solely on offsets
Edge
Brands could use blockchain technology to provide consumers with detailed information about the origin and environmental impact of their products.
Companies could partner with environmental organizations to develop credible carbon labeling systems.
Sustainable packaging solutions could become a key differentiator for brands.
