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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Brands are maximizing Super Bowl ROI by creating multi-platform pre-game buzz and engagement, extending the campaign beyond the 30-second spot.
Pre-Super Bowl Buzz Building- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Advertising
- Influencer marketing
- Super Bowl marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands are maximizing Super Bowl ROI by creating multi-platform pre-game buzz and engagement, extending the campaign beyond the 30-second spot.
Contagious: Grand prix insights 2024Pre-Super Bowl Buzz Building
Brands are maximizing Super Bowl ROI by creating multi-platform pre-game buzz and engagement, extending the campaign beyond the 30-second spot.
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Short Trend Summary
Predictive models are leveraging past campaign data to identify high-conversion audience segments, improving targeting accuracy and efficiency.
Predictive Audience Targeting- AI-Driven Transformation
- Audience Targeting
- Campaign Optimization
- Marketing Analytics
- Brands & Advertising
- Business & Commerce
- Data & Privacy
Predictive models are leveraging past campaign data to identify high-conversion audience segments, improving targeting accuracy and efficiency.
Audacy: Share of audio trendsPredictive Audience Targeting
Predictive models are leveraging past campaign data to identify high-conversion audience segments, improving targeting accuracy and efficiency. 
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Short Trend Summary
Despite the potential of AI, many enterprises will prematurely scale back their AI investments due to impatience with ROI, hindering long-term growth.
Premature AI ROI Scaling Back- AI-Driven Transformation
- Navigating Global Uncertainty
- Business Strategy
- Finance
- Technology Adoption
- Business & Commerce
- Emerging Technology
Despite the potential of AI, many enterprises will prematurely scale back their AI investments due to impatience with ROI, hindering long-term growth.
Forrester: Predictions 2025 B2B salesPremature AI ROI Scaling Back
Despite the potential of AI, many enterprises will prematurely scale back their AI investments due to impatience with ROI, hindering long-term growth. 
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Short Trend Summary
Consumers are demanding premium quality and convenient formats for their coffee, blurring the lines between on-the-go and special occasion consumption.
Premium On-The-Go Coffee- Experiences Over Material Goods
- Values-Driven Consumption
- Coffee shops
- Ready-to-drink coffee
- Single-serve coffee pods
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Consumers are demanding premium quality and convenient formats for their coffee, blurring the lines between on-the-go and special occasion consumption.
Synergy: Coffee 2025-2026 trend reportPremium On-The-Go Coffee
Consumers are demanding premium quality and convenient formats for their coffee, blurring the lines between on-the-go and special occasion consumption. 
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Short Trend Summary
Consumers demand both convenience and quality, driving the need for premium ready-to-drink beverages and elevated at-home experiences.
Premium On-the-Go Convenience- Experiences Over Material Goods
- Values-Driven Consumption
- At-home consumption
- Premium mixers
- Ready-to-drink beverages
- Consumer Attitudes
- Food & Drink
Consumers demand both convenience and quality, driving the need for premium ready-to-drink beverages and elevated at-home experiences.
Synergy: Soft drinks and non-alcoholic...Premium On-the-Go Convenience
Consumers demand both convenience and quality, driving the need for premium ready-to-drink beverages and elevated at-home experiences. 
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Short Trend Summary
Consumers demand both premium quality and convenience, especially in at-home consumption occasions, driving innovation in ready-to-drink cocktails and elevated non-alcoholic options.
Premiumization and Convenience- Experiences Over Material Goods
- Values-Driven Consumption
- Non-alcoholic cocktail mixes
- Premium alcoholic beverages
- Ready-to-drink cocktails
- Consumer Attitudes
- Food & Drink
Consumers demand both premium quality and convenience, especially in at-home consumption occasions, driving innovation in ready-to-drink cocktails and elevated non-alcoholic options.
Synergy: Alcohol 2025-2026 trend reportPremiumization and Convenience
Consumers demand both premium quality and convenience, especially in at-home consumption occasions, driving innovation in ready-to-drink cocktails and elevated non-alcoholic options. 
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Short Trend Summary
Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture.
Premiumization of Private Labels- Values-Driven Consumption
- Branding
- Consumer Behavior
- Product Development
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture.
eMarketer: The trends driving 'dupe'...Premiumization of Private Labels
Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture. 
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Short Trend Summary
Luxury cocktail experiences are gaining traction with next-gen fandoms, shaking up a new era for premiumization in unexpected locations.
Premiumization through Fandom- Experiences Over Material Goods
- The Power of Community and Connection
- Hospitality
- Live Entertainment
- Spirits Industry
- Brands & Advertising
- Consumer Attitudes
- Entertainment
Luxury cocktail experiences are gaining traction with next-gen fandoms, shaking up a new era for premiumization in unexpected locations.
Bacardi: Cocktail trends report 2025Premiumization through Fandom
Luxury cocktail experiences are gaining traction with next-gen fandoms, shaking up a new era for premiumization in unexpected locations. 
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Short Trend Summary
Broadcasters and PR professionals face increasing pressure to create content for online and social media platforms to reach younger audiences.
Pressure for Online Presence- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Broadcast Media
- Public Relations
- Social Media Marketing
- Brands & Advertising
- Digital Platforms
- Media & Information
Broadcasters and PR professionals face increasing pressure to create content for online and social media platforms to reach younger audiences.
BR: Annual report finalPressure for Online Presence
Broadcasters and PR professionals face increasing pressure to create content for online and social media platforms to reach younger audiences. 
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Short Trend Summary
Consumers are prioritizing essential spending, particularly on groceries, while cutting back on discretionary items like dining out and entertainment.
Prioritized Essential Spending- Navigating Global Uncertainty
- Entertainment
- Grocery Retail
- Non-Food Retail
- Restaurants
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Consumers are prioritizing essential spending, particularly on groceries, while cutting back on discretionary items like dining out and entertainment.
AlixPartners: 2025 global consumer outlookPrioritized Essential Spending
Consumers are prioritizing essential spending, particularly on groceries, while cutting back on discretionary items like dining out and entertainment. 
