current
Premium On-The-Go Coffee
Consumers are demanding premium quality and convenient formats for their coffee, blurring the lines between on-the-go and special occasion consumption.
Timeframe
near-term
Categories
Impact areas
Detailed Analysis
Convenience remains a key driver in the coffee market, but consumers are no longer willing to compromise on quality. "Many consumers now use 'on-the-go' choices to meet their needs on special occasions and social meet-ups*. " This has led to a rise in demand for premium coffee options in convenient formats, such as canned coffee and larger pack sizes for at-home consumption. The increasing popularity of espresso martinis further exemplifies this trend, blurring the lines between iced coffee and cocktails.
Context Signals
Continued growth of the on-the-go food and beverage market
Increased demand for premium coffee
Rise in popularity of espresso martinis
Edge
Subscription services for premium canned coffee with curated flavor profiles and brewing methods.
Development of innovative on-the-go coffee packaging that preserves freshness and enhances portability.
Hybrid coffee-cocktail products that cater to both day and night consumption occasions.
