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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
A strong brand identity and voice on social media, along with promoting individual creators' voices, is becoming increasingly important for brand awareness and reach.
Brand Identity Matters- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Building
- Influencer marketing
- Social Media Strategy
- Brands & Advertising
- Business & Commerce
- Digital Platforms
A strong brand identity and voice on social media, along with promoting individual creators' voices, is becoming increasingly important for brand awareness and reach.
HubSpot: 2024 social trends reportBrand Identity Matters
A strong brand identity and voice on social media, along with promoting individual creators' voices, is becoming increasingly important for brand awareness and reach.
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Short Trend Summary
Brands that cultivate 'magnetism' by fostering genuine connections and purpose-driven narratives resonate with Gen Z.
Brand Magnetism Attracts Gen Z- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Building
- Competitive Strategy
- Customer Loyalty
- Market Share
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Brands that cultivate 'magnetism' by fostering genuine connections and purpose-driven narratives resonate with Gen Z.
DCDX: Gen Z's top 25...Brand Magnetism Attracts Gen Z
Brands that cultivate 'magnetism' by fostering genuine connections and purpose-driven narratives resonate with Gen Z. 
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Short Trend Summary
Brand safety is becoming a paramount concern, driving the need for robust vetting processes and risk mitigation strategies.
Brand Safety Prioritization- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Creator Selection
- Platform Development
- Risk management
- Brands & Advertising
- Business & Commerce
Brand safety is becoming a paramount concern, driving the need for robust vetting processes and risk mitigation strategies.
Creator IQ: The state of...Brand Safety Prioritization
Brand safety is becoming a paramount concern, driving the need for robust vetting processes and risk mitigation strategies. 
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Short Trend Summary
Brands and pop culture are increasingly intertwined, influencing each other in a cyclical relationship.
Brand-Culture Intertwining- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Brand strategy
- Marketing
- Social Media
- Brands & Advertising
- Culture
Brands and pop culture are increasingly intertwined, influencing each other in a cyclical relationship.
Tracksuit: Track record 2024Brand-Culture Intertwining
Brands and pop culture are increasingly intertwined, influencing each other in a cyclical relationship. 
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Short Trend Summary
Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.
Brand-Performance Convergence- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Marketing
- Measurement
- Team Structures
- Brands & Advertising
- Business & Commerce
Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.
Smartly: Digital Advertising Trends 2025Brand-Performance Convergence
Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach. 
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Short Trend Summary
Brands are winning on social media by providing escapism, building engagement, and letting creators lead.
Breakthrough Social Strategies- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Advertising
- Marketing
- Social Media
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Brands are winning on social media by providing escapism, building engagement, and letting creators lead.
IQ: Contagious download 2024Breakthrough Social Strategies
Brands are winning on social media by providing escapism, building engagement, and letting creators lead. 
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Short Trend Summary
Advertisers are moving beyond the traditional divide between brand and performance marketing, recognizing the importance of both long-term brand building and short-term sales activation.
Bridging Brand & Performance- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Building
- Campaign Measurement
- Marketing Strategy
- Brands & Advertising
- Business & Commerce
Advertisers are moving beyond the traditional divide between brand and performance marketing, recognizing the importance of both long-term brand building and short-term sales activation.
Audacy: Share of audio trendsBridging Brand & Performance
Advertisers are moving beyond the traditional divide between brand and performance marketing, recognizing the importance of both long-term brand building and short-term sales activation. 
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Short Trend Summary
Social media fuels the demand for visually appealing and intensely flavored food experiences, particularly among younger generations.
Bright, Bold Flavor Profiles- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Beverages
- Desserts
- Snacks
- Consumer Attitudes
- Digital Platforms
- Food & Drink
Social media fuels the demand for visually appealing and intensely flavored food experiences, particularly among younger generations.
Synergy: Dairy 2025-2026 trend reportBright, Bold Flavor Profiles
Social media fuels the demand for visually appealing and intensely flavored food experiences, particularly among younger generations. 
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Short Trend Summary
Social media amplifies the demand for visually appealing and intensely flavored sweet goods, often inspired by other categories like beverages.
Bright, Bold Flavors- Experiences Over Material Goods
- The Power of Community and Connection
- Bakery
- Beverages
- Desserts
- Social Media
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Social media amplifies the demand for visually appealing and intensely flavored sweet goods, often inspired by other categories like beverages.
Synergy: Sweet goods 2025 2026...Bright, Bold Flavors
Social media amplifies the demand for visually appealing and intensely flavored sweet goods, often inspired by other categories like beverages. 
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Short Trend Summary
After a period of concentrated gains in mega-cap tech, the equity market is broadening, with earnings growth expected to accelerate in other sectors.
Broadening Equity Market- Navigating Global Uncertainty
- Equities
- Mid-Cap Stocks
- Small-cap stocks
- Value stocks
- Business & Commerce
- Finance & Money
After a period of concentrated gains in mega-cap tech, the equity market is broadening, with earnings growth expected to accelerate in other sectors.
J.P. Morgan: 2025 year ahead...Broadening Equity Market
After a period of concentrated gains in mega-cap tech, the equity market is broadening, with earnings growth expected to accelerate in other sectors. 
