emerging
Bright, Bold Flavor Profiles
Social media fuels the demand for visually appealing and intensely flavored food experiences, particularly among younger generations.
Themes
Timeframe
near-term
Categories
Subcategories
Detailed Analysis
Social media amplifies the desire for visually striking and intensely flavored foods. This trend is particularly pronounced among Gen Z and Millennials, who are drawn to interesting and exotic flavor combinations. Inspiration can be drawn from other categories, such as beverages, with floral profiles from gin and cocktails influencing dessert flavors. The trend also extends to incorporating sweet/savory twists and exploring bitter, sour, and umami notes in sweet products.
Context Signals
Rise of visually driven social media platforms
Growing interest in exotic and unique flavors
Cross-category flavor inspiration
Edge
Unexpected flavor pairings, such as spicy and sweet or floral and savory, could create viral sensations.
Augmented reality experiences could enhance the visual appeal and interactivity of food products.
Personalized flavor profiles based on individual preferences could cater to the growing demand for customization.
