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Short Trend Summary
Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance.
Budget Shift to Walled Gardens- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Budget Allocation
- Media Buying
- Programmatic Advertising
- Social Media Platforms
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance.
Smartly: Digital Advertising Trends 2025Budget Shift to Walled Gardens
Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance.
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Short Trend Summary
Deeply discounted buildings are driving a surge in adaptive reuse, transforming outdated assets into valuable new real estate.
Building Conversion Boom- The Power of Community and Connection
- Values-Driven Consumption
- Construction
- Real estate
- Urban Development
- Business & Commerce
- Global Challenges
- The Home
Deeply discounted buildings are driving a surge in adaptive reuse, transforming outdated assets into valuable new real estate.
Gensler: Design forecast 2025Building Conversion Boom
Deeply discounted buildings are driving a surge in adaptive reuse, transforming outdated assets into valuable new real estate. 
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Short Trend Summary
Banks are prioritizing operational resilience in the face of increasing cyber threats and reliance on third-party services.
Building Operational Resilience- AI-Driven Transformation
- Navigating Global Uncertainty
- Banking
- Business Continuity
- Security
- Business & Commerce
- Cybersecurity
- Finance & Money
Banks are prioritizing operational resilience in the face of increasing cyber threats and reliance on third-party services.
Publicis Sapient: Guide to next...Building Operational Resilience
Banks are prioritizing operational resilience in the face of increasing cyber threats and reliance on third-party services. 
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Short Trend Summary
Brands are prioritizing genuine engagement and two-way communication to build trust with consumers.
Building Trust Through Conversation- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Building
- Customer Relations
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
TikTok: What's Next 2025 Trend...Building Trust Through Conversation
Brands are prioritizing genuine engagement and two-way communication to build trust with consumers. 
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Short Trend Summary
Convenience stores are evolving beyond their traditional role, offering fresh food, premium beverages, and enhanced in-store experiences to cater to changing consumer needs.
C-Store Reinvention- Experiences Over Material Goods
- Values-Driven Consumption
- Consumer Behavior
- Food & Beverage
- Retail
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Convenience stores are evolving beyond their traditional role, offering fresh food, premium beverages, and enhanced in-store experiences to cater to changing consumer needs.
Nourish: 2025 food agriculture trend...C-Store Reinvention
Convenience stores are evolving beyond their traditional role, offering fresh food, premium beverages, and enhanced in-store experiences to cater to changing consumer needs. 
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Short Trend Summary
Underdeveloped capital markets in many EBRD regions hinder real estate sector growth, necessitating the development of financial vehicles like REITs and attracting institutional investors.
Capital Market Development- Navigating Global Uncertainty
- Financial Markets
- Real Estate Investment
- Business & Commerce
- Finance & Money
- Global Challenges
Underdeveloped capital markets in many EBRD regions hinder real estate sector growth, necessitating the development of financial vehicles like REITs and attracting institutional investors.
European Bank: Real estate sector...Capital Market Development
Underdeveloped capital markets in many EBRD regions hinder real estate sector growth, necessitating the development of financial vehicles like REITs and attracting institutional investors. 
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Short Trend Summary
The Capital One acquisition of Discover has the potential to challenge the dominance of Visa and Mastercard in the card network space.
Capital One-Discover Challenges Duopoly- Navigating Global Uncertainty
- Card Networks
- Credit Cards
- Payments
- United States
- Business & Commerce
- Finance & Money
The Capital One acquisition of Discover has the potential to challenge the dominance of Visa and Mastercard in the card network space.
Juniper: Top 10 fintech payments...Capital One-Discover Challenges Duopoly
The Capital One acquisition of Discover has the potential to challenge the dominance of Visa and Mastercard in the card network space. 
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Short Trend Summary
The power dynamic between capital and labor is shifting, with implications for wage growth, income inequality, and the effectiveness of monetary policy.
Capital vs. Labor Dynamics- AI-Driven Transformation
- Navigating Global Uncertainty
- Employment
- Income Inequality
- Monetary Policy Effectiveness
- Technological innovation
- Wage growth
- Business & Commerce
- Emerging Technology
- Finance & Money
The power dynamic between capital and labor is shifting, with implications for wage growth, income inequality, and the effectiveness of monetary policy.
Robeco: 5 year expected returns...Capital vs. Labor Dynamics
The power dynamic between capital and labor is shifting, with implications for wage growth, income inequality, and the effectiveness of monetary policy. 
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Short Trend Summary
Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection.
Care & Community Focus- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Community Development
- Healthcare
- Sustainability
- Wellness
- Consumer Attitudes
- Culture
- Sustainability
Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection.
WGSN: Future consumer 2026Care & Community Focus
Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection. 
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Short Trend Summary
Digital payments are rising, checks are disappearing, and cash usage is declining towards a stable baseline.
Cash Usage Declining- The Blurring of Physical and Digital Realities
- Banking
- Consumer Spending
- Retail
- Business & Commerce
- Finance & Money
Digital payments are rising, checks are disappearing, and cash usage is declining towards a stable baseline.
Deloitte: Shaping the future of...Cash Usage Declining
Digital payments are rising, checks are disappearing, and cash usage is declining towards a stable baseline. 
