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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
European founders are demonstrating increased ambition, focusing on solving harder problems and making a positive impact.
Shifting Founder Mindset- The Power of Community and Connection
- Values-Driven Consumption
- Entrepreneurship
- Environmental Impact
- Social impact
- Startups
- Business & Commerce
- Culture
- Sustainability
European founders are demonstrating increased ambition, focusing on solving harder problems and making a positive impact.
Atomico: State of European tech...Shifting Founder Mindset
European founders are demonstrating increased ambition, focusing on solving harder problems and making a positive impact.
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Short Trend Summary
Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences.
Shifting Customer Expectations- AI-Driven Transformation
- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Customer Experience
- Marketing
- Product Development
- Business & Commerce
- Consumer Attitudes
- Digital Platforms
Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences.
Interbrand: Best Global Brands ReportShifting Customer Expectations
Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences. 
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Short Trend Summary
Market saturation, generational preferences, and AI are reshaping how audiences engage with content.
Shifting Content Consumption- AI-Driven Transformation
- Values-Driven Consumption
- Audience Engagement
- Content creation
- Streaming Services
- Consumer Attitudes
- Emerging Technology
- Media & Information
Market saturation, generational preferences, and AI are reshaping how audiences engage with content.
Kantar: 2025 media trends and...Shifting Content Consumption
Market saturation, generational preferences, and AI are reshaping how audiences engage with content. 
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Short Trend Summary
Changing consumer preferences and regulatory pressures are top concerns for food and beverage companies, requiring increased agility and data access.
Shifting Consumer Demands- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Food and beverage
- Retail
- Wholesale
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Changing consumer preferences and regulatory pressures are top concerns for food and beverage companies, requiring increased agility and data access.
Aptean: F&B industry report UK&I...Shifting Consumer Demands
Changing consumer preferences and regulatory pressures are top concerns for food and beverage companies, requiring increased agility and data access. 
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Short Trend Summary
CPG companies are prioritizing profitability over pure sales growth, focusing on optimizing product mix and leveraging Revenue Growth Management (RGM).
Shift to Profitable Volume- Values-Driven Consumption
- Consumers
- CPG companies
- Retailers
- Business & Commerce
- Consumer Attitudes
CPG companies are prioritizing profitability over pure sales growth, focusing on optimizing product mix and leveraging Revenue Growth Management (RGM).
Infosys: CPG industry outlookShift to Profitable Volume
CPG companies are prioritizing profitability over pure sales growth, focusing on optimizing product mix and leveraging Revenue Growth Management (RGM). 
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Short Trend Summary
With inflation seemingly under control, central banks may become more susceptible to political pressure to ease policy, potentially leading to a shift from monetary to fiscal dominance and creating medium-term inflation risks.
Shift to Fiscal Dominance- Navigating Global Uncertainty
- Fiscal policy
- Government Debt
- Inflation
- Interest rates
- Monetary Policy
- Business & Commerce
- Finance & Money
- Government & Politics
With inflation seemingly under control, central banks may become more susceptible to political pressure to ease policy, potentially leading to a shift from monetary to fiscal dominance and creating medium-term inflation risks.
Robeco: 5 year expected returns...Shift to Fiscal Dominance
With inflation seemingly under control, central banks may become more susceptible to political pressure to ease policy, potentially leading to a shift from monetary to… 
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Short Trend Summary
The automotive industry is undergoing a major transformation with the rise of electric vehicles, impacting global trade and investment.
Shift to Electric Vehicles- Navigating Global Uncertainty
- Values-Driven Consumption
- Automotive industry
- Employment
- Energy Sector
- Global Trade
- Investment
- Mineral demand
- Business & Commerce
- Emerging Technology
- Global Challenges
The automotive industry is undergoing a major transformation with the rise of electric vehicles, impacting global trade and investment.
IMF: World economic outlookShift to Electric Vehicles
The automotive industry is undergoing a major transformation with the rise of electric vehicles, impacting global trade and investment. 
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Short Trend Summary
Investors are advised to look beyond US mega-cap stocks and explore opportunities in value stocks, Europe, and specific sectors.
Shift Beyond Mega-Caps- Navigating Global Uncertainty
- Equity Markets
- Investment strategies
- Sector Rotation
- Business & Commerce
- Finance & Money
Investors are advised to look beyond US mega-cap stocks and explore opportunities in value stocks, Europe, and specific sectors.
Amundi: Investment outlook 2025Shift Beyond Mega-Caps
Investors are advised to look beyond US mega-cap stocks and explore opportunities in value stocks, Europe, and specific sectors. 
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Short Trend Summary
The use of unapproved, external AI tools by customer service agents (shadow AI) is rapidly increasing, posing security risks for companies.
Shadow AI Surge- AI-Driven Transformation
- Customer service
- IT
- Security
- Business & Commerce
- Cybersecurity
- Emerging Technology
The use of unapproved, external AI tools by customer service agents (shadow AI) is rapidly increasing, posing security risks for companies.
Zendesk: CX trends 2025Shadow AI Surge
The use of unapproved, external AI tools by customer service agents (shadow AI) is rapidly increasing, posing security risks for companies. 
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Short Trend Summary
Movies, TV shows, and streaming services are significantly influencing travel decisions and destinations.
Set-Jetting Influences Travel- Experiences Over Material Goods
- The Power of Community and Connection
- Destination marketing
- Film industry
- Tourism
- Entertainment
- Travel & Tourism
Movies, TV shows, and streaming services are significantly influencing travel decisions and destinations.
Expedia: Unpack 25, the trends...Set-Jetting Influences Travel
Movies, TV shows, and streaming services are significantly influencing travel decisions and destinations. 
