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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
S&P Global Ratings predicts relative stability for bank ratings in 2025, with 80% of banking groups maintaining stable outlooks.
Global Bank Ratings Stability- Navigating Global Uncertainty
- Banking
- Finance
- Global economy
- Business & Commerce
- Finance & Money
S&P Global Ratings predicts relative stability for bank ratings in 2025, with 80% of banking groups maintaining stable outlooks.
S&P Global: Banks outlook 2025Global Bank Ratings Stability
S&P Global Ratings predicts relative stability for bank ratings in 2025, with 80% of banking groups maintaining stable outlooks.
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Short Trend Summary
Despite economic uncertainties, global ad spend is recovering to pre-pandemic levels, with marketers anticipating budget increases.
Global Ad Spend Rebound- Navigating Global Uncertainty
- Advertising
- Marketing
- Media
- Brands & Advertising
- Business & Commerce
Despite economic uncertainties, global ad spend is recovering to pre-pandemic levels, with marketers anticipating budget increases.
Nielsen: Ad Intel Q4 International...Global Ad Spend Rebound
Despite economic uncertainties, global ad spend is recovering to pre-pandemic levels, with marketers anticipating budget increases. 
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Short Trend Summary
Geopolitical uncertainty remains a significant risk factor, influencing business decisions and requiring organizations to adapt to changing global dynamics.
Geopolitical Uncertainty Impacts- Navigating Global Uncertainty
- Global Trade
- Investment decisions
- Supply Chains
- Business & Commerce
- Government & Politics
Geopolitical uncertainty remains a significant risk factor, influencing business decisions and requiring organizations to adapt to changing global dynamics.
Internal Audit Foundation: Global summary...Geopolitical Uncertainty Impacts
Geopolitical uncertainty remains a significant risk factor, influencing business decisions and requiring organizations to adapt to changing global dynamics. 
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Short Trend Summary
Geopolitical risks, including potential trade wars and shifting global power dynamics, are significantly influencing market dynamics.
Geopolitical Reshaping Markets- Navigating Global Uncertainty
- Global markets
- Investment strategies
- Trade
- Business & Commerce
- Finance & Money
- Government & Politics
Geopolitical risks, including potential trade wars and shifting global power dynamics, are significantly influencing market dynamics.
Allianz: Global Investors Outlook 2025Geopolitical Reshaping Markets
Geopolitical risks, including potential trade wars and shifting global power dynamics, are significantly influencing market dynamics. 
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Short Trend Summary
Rising geopolitical tensions, particularly between the US and China, are leading to a more fragmented global economy, with implications for trade, investment, and economic growth.
Geopolitical Fragmentation and Distrust- Navigating Global Uncertainty
- Economic Growth
- Global Trade
- International Relations
- Investment flows
- Technological Development
- Business & Commerce
- Global Challenges
- Government & Politics
Rising geopolitical tensions, particularly between the US and China, are leading to a more fragmented global economy, with implications for trade, investment, and economic growth.
Robeco: 5 year expected returns...Geopolitical Fragmentation and Distrust
Rising geopolitical tensions, particularly between the US and China, are leading to a more fragmented global economy, with implications for trade, investment, and economic growth. 
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Short Trend Summary
Rising geopolitical instability and tensions are reshaping the global landscape, requiring businesses to adapt to a more fragmented world.
Geopolitical Fragmentation- Navigating Global Uncertainty
- Business Operations
- Consumer Prices
- Global Trade
- International Relations
- Supply Chains
- Business & Commerce
- Global Challenges
- Government & Politics
Rising geopolitical instability and tensions are reshaping the global landscape, requiring businesses to adapt to a more fragmented world.
AXA: Future risks report 2024Geopolitical Fragmentation
Rising geopolitical instability and tensions are reshaping the global landscape, requiring businesses to adapt to a more fragmented world. 
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Short Trend Summary
Geopolitical tensions are driving trade fragmentation, potentially impacting supply chains and long-term growth.
Geoeconomic Fragmentation Rising- Navigating Global Uncertainty
- Economic Growth
- Global Trade
- Green transition
- Supply Chains
- Business & Commerce
- Finance & Money
- Global Challenges
Geopolitical tensions are driving trade fragmentation, potentially impacting supply chains and long-term growth.
IMF: World economic outlookGeoeconomic Fragmentation Rising
Geopolitical tensions are driving trade fragmentation, potentially impacting supply chains and long-term growth. 
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Short Trend Summary
Individuals are finding value in less intense forms of movement, mindfulness practices, and prioritizing mental breaks for wellbeing.
Gentle Movement & Mindfulness- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Fitness Industry
- Mental Health Resources
- Mindfulness Apps
- Workplace Wellness Programs
- Health & Wellness
- Lifestyle
Individuals are finding value in less intense forms of movement, mindfulness practices, and prioritizing mental breaks for wellbeing.
Lululemon: Global wellbeing reportGentle Movement & Mindfulness
Individuals are finding value in less intense forms of movement, mindfulness practices, and prioritizing mental breaks for wellbeing. 
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Short Trend Summary
Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.
Generative AI-Driven Personalization- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Customer service
- E-commerce
- Retail
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.
Publicis Sapient: Guide to Next...Generative AI-Driven Personalization
Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store. 
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Short Trend Summary
Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.
Generative AI Trust & Transparency- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Advertising
- Consumer Trust
- Marketing
- Brands & Advertising
- Data & Privacy
- Emerging Technology
Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed.
Kantar: Marketing trends 2025Generative AI Trust & Transparency
Marketers are increasingly adopting Generative AI, but concerns around data provenance and consumer trust need to be addressed. 
