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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap.
Gen Z Gender Divide- The Power of Community and Connection
- Values-Driven Consumption
- Branding
- Marketing
- Politics
- Social Activism
- Brands & Advertising
- Consumer Attitudes
- Culture
Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap.
Ipsos: Almanac 2025Gen Z Gender Divide
Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap.
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Short Trend Summary
Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies.
Fractured Globalization- Navigating Global Uncertainty
- Brand strategy
- Geopolitics
- International Trade
- Business & Commerce
- Consumer Attitudes
- Government & Politics
Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies.
Ipsos: Global trends 10th anniversary...Fractured Globalization
Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies. 
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Short Trend Summary
Generative AI is rapidly transforming industries, offering immense potential while raising ethical and practical concerns.
Generative AI Revolution- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Business
- Creative Industries
- Marketing
- Research
- Business & Commerce
- Cybersecurity
- Emerging Technology
Generative AI is rapidly transforming industries, offering immense potential while raising ethical and practical concerns.
Ipsos: Almanac 2025Generative AI Revolution
Generative AI is rapidly transforming industries, offering immense potential while raising ethical and practical concerns. 
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Short Trend Summary
Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.
Contextual Branding- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Branding
- Consumer Behavior
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.
Ipsos: Almanac 2025Contextual Branding
Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world. 
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Short Trend Summary
CRMs remain essential for managing donor relationships and maximizing fundraising efforts.
CRM for Donor Management- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Donor relations
- Fundraising
- Volunteer management
- Business & Commerce
- Data & Privacy
HubSpot: Nonprofit marketing and fundraising...CRM for Donor Management
CRMs remain essential for managing donor relationships and maximizing fundraising efforts. 
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Short Trend Summary
User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters.
User-Generated Content- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Community Engagement
- Fundraising
- Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters.
HubSpot: Nonprofit marketing and fundraising...User-Generated Content
User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters. 
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Short Trend Summary
TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics.
TikTok Nonprofit Growth- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Audience Engagement
- Social Media Marketing
- Youth outreach
- Brands & Advertising
- Business & Commerce
- Digital Platforms
TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics.
HubSpot: Nonprofit marketing and fundraising...TikTok Nonprofit Growth
TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics. 
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Short Trend Summary
Brands taking big creative swings on social media are seeing significant payoff, emphasizing originality and audience connection.
Creative Social Campaigns Win- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Brand Building
- Marketing
- Brands & Advertising
- Business & Commerce
Brands taking big creative swings on social media are seeing significant payoff, emphasizing originality and audience connection.
HubSpot: 2024 social trends reportCreative Social Campaigns Win
Brands taking big creative swings on social media are seeing significant payoff, emphasizing originality and audience connection. 
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Short Trend Summary
Protecting donor data is paramount, as cybersecurity breaches can erode trust and lead to significant consequences.
Data Privacy Concerns- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Data Security
- Donor trust
- Legal compliance
- Business & Commerce
- Cybersecurity
- Data & Privacy
Protecting donor data is paramount, as cybersecurity breaches can erode trust and lead to significant consequences.
HubSpot: Nonprofit marketing and fundraising...Data Privacy Concerns
Protecting donor data is paramount, as cybersecurity breaches can erode trust and lead to significant consequences. 
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Short Trend Summary
Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes.
Influencer Marketing Impact- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Fundraising
- Marketing
- Public awareness
- Brands & Advertising
- Business & Commerce
- Culture
Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes.
HubSpot: Nonprofit marketing and fundraising...Influencer Marketing Impact
Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes. 
