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Short Trend Summary
Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.
Declining Trust in News- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Values-Driven Consumption
- Advertising
- Journalism
- Politics
- Public Relations
- Brands & Advertising
- Media & Information
Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.
Ipsos: What the future newsDeclining Trust in News
Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.
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Short Trend Summary
Governments are shifting from austerity to fiscal activism, prioritizing investment in infrastructure, technology, and national security.
Fiscal Activism Replaces Austerity- Navigating Global Uncertainty
- Economic Growth
- Government spending
- Inflation
- Infrastructure development
- Technology Investment
- Finance & Money
- Global Challenges
- Government & Politics
Governments are shifting from austerity to fiscal activism, prioritizing investment in infrastructure, technology, and national security.
J.P. Morgan: Ltcma reportFiscal Activism Replaces Austerity
Governments are shifting from austerity to fiscal activism, prioritizing investment in infrastructure, technology, and national security. 
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Short Trend Summary
Artificial intelligence is projected to significantly impact economic growth, both through direct investment and productivity gains.
AI Drives Productivity and Growth- AI-Driven Transformation
- Corporate Earnings
- Economic Growth
- Inflation
- Productivity
- Technology Investment
- Business & Commerce
- Emerging Technology
- Finance & Money
Artificial intelligence is projected to significantly impact economic growth, both through direct investment and productivity gains.
J.P. Morgan: Ltcma reportAI Drives Productivity and Growth
Artificial intelligence is projected to significantly impact economic growth, both through direct investment and productivity gains. 
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Short Trend Summary
Despite the decline of traditional local news outlets, there are signs of a resurgence driven by community needs and innovative funding models.
Resurgence of Local News- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Civic Engagement
- Digital Media
- Journalism
- Local Communities
- Business & Commerce
- Media & Information
Despite the decline of traditional local news outlets, there are signs of a resurgence driven by community needs and innovative funding models.
Ipsos: What the future newsResurgence of Local News
Despite the decline of traditional local news outlets, there are signs of a resurgence driven by community needs and innovative funding models. 
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Short Trend Summary
Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies.
Fractured Globalization- Navigating Global Uncertainty
- Brand strategy
- Geopolitics
- International Trade
- Business & Commerce
- Consumer Attitudes
- Government & Politics
Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies.
Ipsos: Global trends 10th anniversary...Fractured Globalization
Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies. 
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Short Trend Summary
Organizations are prioritizing privacy, security, and cost-effectiveness as they seek to maintain control over their AI deployments.
AI Sovereignty- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- AI Governance
- Cloud Computing
- Data Security
- Business & Commerce
- Cybersecurity
- Emerging Technology
Organizations are prioritizing privacy, security, and cost-effectiveness as they seek to maintain control over their AI deployments.
Infotech: Tech trends 2025AI Sovereignty
Organizations are prioritizing privacy, security, and cost-effectiveness as they seek to maintain control over their AI deployments. 
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Short Trend Summary
Populist movements are gaining traction worldwide, driven by economic pressures, social changes, and a distrust of established elites.
Global Populist Surge- Navigating Global Uncertainty
- governance
- International Relations
- Politics
- Social Stability
- Business & Commerce
- Culture
- Government & Politics
Populist movements are gaining traction worldwide, driven by economic pressures, social changes, and a distrust of established elites.
Ipsos: Almanac 2025Global Populist Surge
Populist movements are gaining traction worldwide, driven by economic pressures, social changes, and a distrust of established elites. 
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Short Trend Summary
Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap.
Gen Z Gender Divide- The Power of Community and Connection
- Values-Driven Consumption
- Branding
- Marketing
- Politics
- Social Activism
- Brands & Advertising
- Consumer Attitudes
- Culture
Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap.
Ipsos: Almanac 2025Gen Z Gender Divide
Gen Z women are increasingly progressive, while Gen Z men show a trend towards more conservative views, creating a significant generational and gender gap. 
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Short Trend Summary
Quantum computing is transitioning from theoretical potential to practical experimentation, with organizations exploring real-world applications in the cloud.
Quantum Utility Arrives- AI-Driven Transformation
- Drug Discovery
- Financial Modeling
- Logistics
- Materials Science
- Business & Commerce
- Emerging Technology
Quantum computing is transitioning from theoretical potential to practical experimentation, with organizations exploring real-world applications in the cloud.
Infotech: Tech trends 2025Quantum Utility Arrives
Quantum computing is transitioning from theoretical potential to practical experimentation, with organizations exploring real-world applications in the cloud. 
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Short Trend Summary
Generative AI is rapidly transforming industries, offering immense potential while raising ethical and practical concerns.
Generative AI Revolution- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Business
- Creative Industries
- Marketing
- Research
- Business & Commerce
- Cybersecurity
- Emerging Technology
Generative AI is rapidly transforming industries, offering immense potential while raising ethical and practical concerns.
Ipsos: Almanac 2025Generative AI Revolution
Generative AI is rapidly transforming industries, offering immense potential while raising ethical and practical concerns. 
