Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Foundation giving is expected to see the strongest growth in 2025, outpacing other giving sources.
Foundation Giving Growth- The Power of Community and Connection
- Values-Driven Consumption
- Foundation relations
- Nonprofit fundraising
- Business & Commerce
- Finance & Money
HubSpot: Nonprofit marketing and fundraising...Foundation Giving Growth
Foundation giving is expected to see the strongest growth in 2025, outpacing other giving sources.
-
Short Trend Summary
The lines between business and leisure travel are blurring, with colleagues increasingly traveling together for both work and play.
Bleisure and Frolleagues- Experiences Over Material Goods
- The Power of Community and Connection
- Business Travel
- Hospitality
- Tourism
- Business & Commerce
- The Workplace
- Travel & Tourism
The lines between business and leisure travel are blurring, with colleagues increasingly traveling together for both work and play.
Hilton: 2025 trends report fact...Bleisure and Frolleagues
The lines between business and leisure travel are blurring, with colleagues increasingly traveling together for both work and play. 
-
Short Trend Summary
CRMs remain essential for managing donor relationships and maximizing fundraising efforts.
CRM for Donor Management- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Donor relations
- Fundraising
- Volunteer management
- Business & Commerce
- Data & Privacy
HubSpot: Nonprofit marketing and fundraising...CRM for Donor Management
CRMs remain essential for managing donor relationships and maximizing fundraising efforts. 
-
Short Trend Summary
Travelers increasingly seek active and unique experiences, with a growing interest in adventure tourism.
Go Getaways & Adventure- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Adventure tourism
- Outdoor Recreation
- Travel Agencies
- Consumer Attitudes
- Travel & Tourism
Travelers increasingly seek active and unique experiences, with a growing interest in adventure tourism.
Hilton: 2025 trends report fact...Go Getaways & Adventure
Travelers increasingly seek active and unique experiences, with a growing interest in adventure tourism. 
-
Short Trend Summary
Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes.
Influencer Marketing Impact- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Fundraising
- Marketing
- Public awareness
- Brands & Advertising
- Business & Commerce
- Culture
Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes.
HubSpot: Nonprofit marketing and fundraising...Influencer Marketing Impact
Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes. 
-
Short Trend Summary
Consumers are fully embracing social media shopping, driving significant growth in direct purchases within social platforms.
Social Commerce Booms- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Consumer Behavior
- E-commerce
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Consumers are fully embracing social media shopping, driving significant growth in direct purchases within social platforms.
HubSpot: 2024 social trends reportSocial Commerce Booms
Consumers are fully embracing social media shopping, driving significant growth in direct purchases within social platforms. 
-
Short Trend Summary
The travel industry needs to adopt flexible business models to adapt to unforeseen events and the diversification of destinations.
Flexible Business Models- Navigating Global Uncertainty
- Business Strategy
- Destination Development
- Market Diversification
- Risk management
- Business & Commerce
- Travel & Tourism
The travel industry needs to adopt flexible business models to adapt to unforeseen events and the diversification of destinations.
Google: NextGen travelers and destinationsFlexible Business Models
The travel industry needs to adopt flexible business models to adapt to unforeseen events and the diversification of destinations. 
-
Short Trend Summary
User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters.
User-Generated Content- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Community Engagement
- Fundraising
- Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters.
HubSpot: Nonprofit marketing and fundraising...User-Generated Content
User-generated content (UGC) builds trust and engagement, offering authentic stories from supporters. 
-
Short Trend Summary
Digital fundraising continues to gain traction as donors increasingly prefer online giving methods.
Digital Fundraising Growth- The Power of Community and Connection
- Values-Driven Consumption
- Donor engagement
- Fundraising
- Online giving
- Business & Commerce
- Digital Platforms
- Finance & Money
HubSpot: Nonprofit marketing and fundraising...Digital Fundraising Growth
Digital fundraising continues to gain traction as donors increasingly prefer online giving methods. 
-
Short Trend Summary
Segmentation and personalized campaigns are essential for boosting engagement and donor retention.
Personalized Campaigns- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Donor engagement
- Fundraising
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
HubSpot: Nonprofit marketing and fundraising...Personalized Campaigns
Segmentation and personalized campaigns are essential for boosting engagement and donor retention. 
