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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Consumers are demanding greater transparency and traceability in food production, particularly regarding carbon footprint and sustainable practices.
Specific Sustainability- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Consumer Behavior
- Food Industry
- Retail
- Consumer Attitudes
- Food & Drink
- Sustainability
Consumers are demanding greater transparency and traceability in food production, particularly regarding carbon footprint and sustainable practices.
Tastewise: Flavor chase top trend...Specific Sustainability
Consumers are demanding greater transparency and traceability in food production, particularly regarding carbon footprint and sustainable practices.
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Short Trend Summary
Rising inequality and differing values are fracturing societies, leading to new political allegiances and a demand for greater corporate social responsibility.
Splintering Societies- Navigating Global Uncertainty
- The Power of Community and Connection
- Values-Driven Consumption
- Corporate Social Responsibility
- Political landscape
- Social Cohesion
- Business & Commerce
- Culture
- Government & Politics
Rising inequality and differing values are fracturing societies, leading to new political allegiances and a demand for greater corporate social responsibility.
Ipsos: Global trends 10th anniversary...Splintering Societies
Rising inequality and differing values are fracturing societies, leading to new political allegiances and a demand for greater corporate social responsibility. 
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Short Trend Summary
Sports app revenue continues to grow steadily, driven by streaming and exclusive content, while downloads face challenges from competition with streaming services.
Sports App Revenue Steady- The Power of Community and Connection
- Values-Driven Consumption
- Fantasy Sports
- Sports Betting
- Sports Streaming
- Business & Commerce
- Digital Platforms
- Entertainment
Sports app revenue continues to grow steadily, driven by streaming and exclusive content, while downloads face challenges from competition with streaming services.
Sensor Tower: State of mobile...Sports App Revenue Steady
Sports app revenue continues to grow steadily, driven by streaming and exclusive content, while downloads face challenges from competition with streaming services. 
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Short Trend Summary
Sports betting is becoming a primary revenue driver in iGaming, with emerging sectors like esports and fantasy sports contributing to its growth.
Sports Betting Dominates- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Platform Development
- Player Engagement
- Revenue Generation
- Business & Commerce
- Culture
- Entertainment
Sports betting is becoming a primary revenue driver in iGaming, with emerging sectors like esports and fantasy sports contributing to its growth.
Softswiss: iGaming Trends 2025Sports Betting Dominates
Sports betting is becoming a primary revenue driver in iGaming, with emerging sectors like esports and fantasy sports contributing to its growth. 
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Short Trend Summary
Sports media is shifting towards streaming, driven by changing viewer habits, rights acquisitions, and the growth of sports betting.
Sports Media Transformation- AI-Driven Transformation
- The Power of Community and Connection
- Betting
- Sports
- Streaming
- Business & Commerce
- Entertainment
- Media & Information
Sports media is shifting towards streaming, driven by changing viewer habits, rights acquisitions, and the growth of sports betting.
Activate Consulting: Technology and media...Sports Media Transformation
Sports media is shifting towards streaming, driven by changing viewer habits, rights acquisitions, and the growth of sports betting. 
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Short Trend Summary
The sportswear market is becoming increasingly competitive, with challenger brands gaining ground on established players.
Sportswear Competition- The Power of Community and Connection
- Values-Driven Consumption
- Brand Competition
- Marketing
- Product Innovation
- Sportswear Market
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
The sportswear market is becoming increasingly competitive, with challenger brands gaining ground on established players.
McKinsey: The state of fashion...Sportswear Competition
The sportswear market is becoming increasingly competitive, with challenger brands gaining ground on established players. 
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Short Trend Summary
Despite evolving social attitudes and the rise of non-alcoholic alternatives, alcohol consumption remains relatively stable.
Stable Alcohol Consumption- The Power of Community and Connection
- Values-Driven Consumption
- Food and beverage
- Health and Wellness
- Marketing
- Social Trends
- Consumer Attitudes
- Food & Drink
Despite evolving social attitudes and the rise of non-alcoholic alternatives, alcohol consumption remains relatively stable.
Coefficient Capital: Consumer trends 2025Stable Alcohol Consumption
Despite evolving social attitudes and the rise of non-alcoholic alternatives, alcohol consumption remains relatively stable. 
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Short Trend Summary
Stablecoins are experiencing massive growth and are poised to become a key driver of crypto adoption in payments and remittances.
Stablecoin Payments Growth- Navigating Global Uncertainty
- Global Commerce
- Payments
- Remittances
- Business & Commerce
- Emerging Technology
- Finance & Money
Stablecoins are experiencing massive growth and are poised to become a key driver of crypto adoption in payments and remittances.
Coinbase: 2025 crypto market outlookStablecoin Payments Growth
Stablecoins are experiencing massive growth and are poised to become a key driver of crypto adoption in payments and remittances. 
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Short Trend Summary
Impact investing remains relatively low despite its potential for aligning investments with mission.
Stagnant Impact Investing- Values-Driven Consumption
- Investment strategies
- Mission-Related Investments
- Social Impact Bonds
- Business & Commerce
- Finance & Money
Impact investing remains relatively low despite its potential for aligning investments with mission.
McKinsey: Family philanthropy trends 2025:...Stagnant Impact Investing
Impact investing remains relatively low despite its potential for aligning investments with mission. 
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Short Trend Summary
The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.
Steady Global E&M Growth- Experiences Over Material Goods
- Navigating Global Uncertainty
- The Power of Community and Connection
- Advertising
- Connectivity
- Consumer Spending
- Brands & Advertising
- Business & Commerce
- Entertainment
The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.
PwC: Global entertainment & media...Steady Global E&M Growth
The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions. 
