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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Subcultures are evolving and adapting to digital mediums, often manifesting as aesthetics on platforms like TikTok, challenging traditional notions of subcultural identity.
Subcultures as Aesthetics- Authenticity and Transparency Reign Supreme
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- culture
- Marketing
- Social Media
- Culture
- Digital Platforms
Subcultures are evolving and adapting to digital mediums, often manifesting as aesthetics on platforms like TikTok, challenging traditional notions of subcultural identity.
House Captain: StratTape Vol. 2Subcultures as Aesthetics
Subcultures are evolving and adapting to digital mediums, often manifesting as aesthetics on platforms like TikTok, challenging traditional notions of subcultural identity.
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Short Trend Summary
Global growth is stabilizing but remains subdued by historical standards, projected at 2.6% in 2024 and 2.7% in 2025-26, significantly below pre-pandemic averages.
Subdued Global Growth- Navigating Global Uncertainty
- Advanced economies
- Emerging Markets and Developing Economies
- Global economy
- Business & Commerce
- Finance & Money
- Global Challenges
Global growth is stabilizing but remains subdued by historical standards, projected at 2.6% in 2024 and 2.7% in 2025-26, significantly below pre-pandemic averages.
WBG: Global economic prospectSubdued Global Growth
Global growth is stabilizing but remains subdued by historical standards, projected at 2.6% in 2024 and 2.7% in 2025-26, significantly below pre-pandemic averages. 
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Short Trend Summary
Emerging markets, particularly Southeast Asia, are benefiting from supply chain diversification, driven by improved cost competitiveness.
Supply Chain Diversification- Navigating Global Uncertainty
- Emerging Markets
- Investment
- Southeast Asia
- Supply Chains
- Business & Commerce
- Finance & Money
Emerging markets, particularly Southeast Asia, are benefiting from supply chain diversification, driven by improved cost competitiveness.
Allianz: Global economic outlook 2024-2025Supply Chain Diversification
Emerging markets, particularly Southeast Asia, are benefiting from supply chain diversification, driven by improved cost competitiveness. 
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Short Trend Summary
Continued volatility in energy and food supply chains necessitates advanced analytics and AI for optimization and disruption mitigation.
Supply Chain Resilience and Optimization- AI-Driven Transformation
- Navigating Global Uncertainty
- Agriculture
- Food Supply Chain
- Oil and Gas
- Renewables
- Business & Commerce
- Emerging Technology
Continued volatility in energy and food supply chains necessitates advanced analytics and AI for optimization and disruption mitigation.
Publicis Sapient: 5 trends shaping...Supply Chain Resilience and Optimization
Continued volatility in energy and food supply chains necessitates advanced analytics and AI for optimization and disruption mitigation. 
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Short Trend Summary
The travel industry embraces sustainability as a core business strategy, recognizing its role in mitigating risks and ensuring long-term viability.
Sustainability as Risk Management- Navigating Global Uncertainty
- Values-Driven Consumption
- Environment
- Local Communities
- Tourism industry
- Business & Commerce
- Sustainability
- Travel & Tourism
The travel industry embraces sustainability as a core business strategy, recognizing its role in mitigating risks and ensuring long-term viability.
Lemongrass: Travel trend report 2025Sustainability as Risk Management
The travel industry embraces sustainability as a core business strategy, recognizing its role in mitigating risks and ensuring long-term viability. 
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Short Trend Summary
Shoppers are prioritizing sustainability, driving demand for pre-owned and repairable luxury items.
Sustainability Focus- Values-Driven Consumption
- environmental sustainability
- Luxury Goods
- Resale Market
- Business & Commerce
- Consumer Attitudes
- Sustainability
The RealReal: Resale Report 2024Sustainability Focus
Shoppers are prioritizing sustainability, driving demand for pre-owned and repairable luxury items. 
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Short Trend Summary
The telecom industry faces sustainability challenges related to energy consumption and e-waste, while 5G offers potential environmental benefits.
Sustainability in Telecom- Navigating Global Uncertainty
- Values-Driven Consumption
- Environment
- Telecommunications
- Business & Commerce
- Emerging Technology
- Sustainability
The telecom industry faces sustainability challenges related to energy consumption and e-waste, while 5G offers potential environmental benefits.
Infosys: Telecom industry outlookSustainability in Telecom
The telecom industry faces sustainability challenges related to energy consumption and e-waste, while 5G offers potential environmental benefits. 
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Short Trend Summary
The food industry is trending towards sustainability and personalization, with a focus on organic and eco-conscious foods, data-driven diets, and innovative fast food options.
Sustainable and Personalized Food- AI-Driven Transformation
- Values-Driven Consumption
- Food Industry
- Nutrition
- Sustainability
- Consumer Attitudes
- Food & Drink
- Sustainability
The food industry is trending towards sustainability and personalization, with a focus on organic and eco-conscious foods, data-driven diets, and innovative fast food options.
AstroTwins: 2025 trends reportSustainable and Personalized Food
The food industry is trending towards sustainability and personalization, with a focus on organic and eco-conscious foods, data-driven diets, and innovative fast food options. 
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Short Trend Summary
Growing emphasis on environmental and social responsibility is driving businesses to adopt sustainable and regenerative practices across their value chains.
Sustainable and Regenerative Practices- Navigating Global Uncertainty
- Values-Driven Consumption
- Agriculture
- Energy
- Manufacturing
- Retail
- Business & Commerce
- Consumer Attitudes
- Sustainability
Growing emphasis on environmental and social responsibility is driving businesses to adopt sustainable and regenerative practices across their value chains.
Firjan: Report macrotendencias 2025 2026Sustainable and Regenerative Practices
Growing emphasis on environmental and social responsibility is driving businesses to adopt sustainable and regenerative practices across their value chains. 
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Short Trend Summary
Growing environmental awareness and cost-consciousness are driving demand for sustainable products and a surge in the secondhand market.
Sustainable and Secondhand- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Fashion
- Luxury Goods
- Retail
- Sustainability
- Business & Commerce
- Consumer Attitudes
- Sustainability
Growing environmental awareness and cost-consciousness are driving demand for sustainable products and a surge in the secondhand market.
John Lewis: Shop Live Look...Sustainable and Secondhand
Growing environmental awareness and cost-consciousness are driving demand for sustainable products and a surge in the secondhand market. 
