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Short Trend Summary
Anime is transitioning from a niche subculture to a mainstream cultural phenomenon, driven by Gen Z's embrace of its diverse storytelling and values.
Anime’s Mainstream Ascent- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Branding
- Entertainment
- Media
- Consumer Attitudes
- Culture
- Entertainment
Anime is transitioning from a niche subculture to a mainstream cultural phenomenon, driven by Gen Z's embrace of its diverse storytelling and values.
House Captain: StratTape Vol. 2Anime’s Mainstream Ascent
Anime is transitioning from a niche subculture to a mainstream cultural phenomenon, driven by Gen Z's embrace of its diverse storytelling and values.
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Short Trend Summary
Pervasive use of low-cost sensors and tags to track objects and environments, enabling real-time visibility and data-driven insights.
Ambient Invisible Intelligence- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Healthcare
- Retail
- Supply Chain Management
- Business & Commerce
- Data & Privacy
- Emerging Technology
Pervasive use of low-cost sensors and tags to track objects and environments, enabling real-time visibility and data-driven insights.
Gartner: 2025 top tech trendsAmbient Invisible Intelligence
Pervasive use of low-cost sensors and tags to track objects and environments, enabling real-time visibility and data-driven insights. 
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Short Trend Summary
Consumers expect brands to be consistent partners, fostering ongoing relationships beyond transactional interactions.
Always-On Brand Companionship- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Building
- Community Management
- Customer Loyalty
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Consumers expect brands to be consistent partners, fostering ongoing relationships beyond transactional interactions.
TikTok: What's Next 2025 Trend...Always-On Brand Companionship
Consumers expect brands to be consistent partners, fostering ongoing relationships beyond transactional interactions. 
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Short Trend Summary
The pervasiveness of algorithms is creating a homogenous online experience, requiring brands to prioritize cultural relevance and agility.
Algorithms and Blues- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Consumer Behavior
- Content creation
- Marketing
- Social Media
- Brands & Advertising
- Business & Commerce
- Digital Platforms
The pervasiveness of algorithms is creating a homogenous online experience, requiring brands to prioritize cultural relevance and agility.
Dentsu Creative: Trends 2025 fragment...Algorithms and Blues
The pervasiveness of algorithms is creating a homogenous online experience, requiring brands to prioritize cultural relevance and agility. 
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Short Trend Summary
Algorithm availability is becoming crucial for brands, requiring a shift towards algorithm-based content and planning.
Algorithmic Planning Pivot- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Algorithm-based Advertising
- Content Optimization
- Creative and Media Integration
- Marketing Strategy
- Media Planning
- Brands & Advertising
- Business & Commerce
- Emerging Technology
Algorithm availability is becoming crucial for brands, requiring a shift towards algorithm-based content and planning.
Dentsu: The year of impact...Algorithmic Planning Pivot
Algorithm availability is becoming crucial for brands, requiring a shift towards algorithm-based content and planning. 
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Short Trend Summary
Algorithm availability is becoming crucial for brands, impacting how stories reach audiences and drive business outcomes.
Algorithmic Media Planning- AI-Driven Transformation
- Audience Targeting
- Campaign Automation
- Media Planning
- Brands & Advertising
- Business & Commerce
- Emerging Technology
Algorithm availability is becoming crucial for brands, impacting how stories reach audiences and drive business outcomes.
Dentsu: The year of impact...Algorithmic Media Planning
Algorithm availability is becoming crucial for brands, impacting how stories reach audiences and drive business outcomes. 
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Short Trend Summary
The media landscape is shifting to an algorithm-driven era, requiring brands to adapt their planning and optimization strategies for algorithm availability.
Algorithm-Driven Planning- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising Optimization
- Marketing Strategy
- Media Planning
- Brands & Advertising
- Business & Commerce
- Emerging Technology
The media landscape is shifting to an algorithm-driven era, requiring brands to adapt their planning and optimization strategies for algorithm availability.
Dentsu: The year of impact...Algorithm-Driven Planning
The media landscape is shifting to an algorithm-driven era, requiring brands to adapt their planning and optimization strategies for algorithm availability. 
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Short Trend Summary
AI presents challenges to truth and talent, with the rise of deepfakes and concerns about job displacement in the entertainment industry.
AI’s Impact on Truth and Talent- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Blurring of Physical and Digital Realities
- Job Security
- Legal Frameworks
- Media Ethics
- Emerging Technology
- Entertainment
- Media & Information
AI presents challenges to truth and talent, with the rise of deepfakes and concerns about job displacement in the entertainment industry.
OMG Futures: The future of...AI’s Impact on Truth and Talent
AI presents challenges to truth and talent, with the rise of deepfakes and concerns about job displacement in the entertainment industry. 
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Short Trend Summary
Generative AI is delivering significant efficiency gains across key business functions, including software development, customer support, and sales & marketing.
AI’s Impact on Business Functions- AI-Driven Transformation
- Back Office
- Customer Support
- Sales & Marketing
- Software Development
- Business & Commerce
- Emerging Technology
Generative AI is delivering significant efficiency gains across key business functions, including software development, customer support, and sales & marketing.
Bain: Technology reportAI’s Impact on Business Functions
Generative AI is delivering significant efficiency gains across key business functions, including software development, customer support, and sales & marketing. 
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Short Trend Summary
Artificial intelligence is revolutionizing the travel industry, enhancing customer service, personalizing itineraries, and promoting sustainable practices.
AI-Powered Travel Planning- AI-Driven Transformation
- Values-Driven Consumption
- Customer service
- Sustainability
- Travel planning
- Emerging Technology
- Sustainability
- Travel & Tourism
Artificial intelligence is revolutionizing the travel industry, enhancing customer service, personalizing itineraries, and promoting sustainable practices.
Euronews: 2025 travel trend reportAI-Powered Travel Planning
Artificial intelligence is revolutionizing the travel industry, enhancing customer service, personalizing itineraries, and promoting sustainable practices. 
