emerging
AI’s Impact on Business Functions
Generative AI is delivering significant efficiency gains across key business functions, including software development, customer support, and sales & marketing.
Themes
Timeframe
near-term
Categories
Impact areas
Detailed Analysis
Generative AI is rapidly transforming core business functions. The report highlights that "early adopters are already starting to realize performance gains up to 20% of earnings." This is evident in areas like software development, where generative AI is leading to significant time savings in coding and documentation. In customer support, AI is reducing response times and improving the quality of results. Sales and marketing teams are leveraging AI for personalized content generation and automation. These early successes are driving increased investment in generative AI across various use cases.
Context Signals
Increased spending on generative AI implementation by large companies.
Intuit's use of generative AI across its software development lifecycle.
Deutsche Telekom's development of a procurement chatbot.
Edge
Companies that prioritize AI implementation in key functions will gain a competitive advantage.
The need for business process redesign will create opportunities for consulting and implementation services.
AI-driven automation could lead to new job roles and skill requirements.
