Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• WhatsApp Commerce
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Communication
  • Customer service
  • E-commerce
  • Marketing
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  WhatsApp is becoming a preferred channel for customer communication and commerce, offering convenience and personalized interactions.

  Meta: MX Plan & Go...

  WhatsApp Commerce

  WhatsApp is becoming a preferred channel for customer communication and commerce, offering convenience and personalized interactions.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Communication, Customer service, E-commerce, Marketing

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Rise of AI Avatars
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • Companionship
  • Customer service
  • Entertainment
  • User Interfaces
  • Business & Commerce
  • Emerging Technology
  • Entertainment

  Generative AI is enabling the creation of realistic digital humans, transforming user interfaces and creating new opportunities for interaction.

  Infotech: Tech trends 2025

  Rise of AI Avatars

  Generative AI is enabling the creation of realistic digital humans, transforming user interfaces and creating new opportunities for interaction.

  • Business & Commerce
  • Emerging Technology
  • Entertainment
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities

  Impact Areas Companionship, Customer service, Entertainment, User Interfaces

  Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities

  Categories Business & Commerce, Emerging Technology, Entertainment
  
  
• Assistant-First Customer Service
  • AI-Driven Transformation
  • Customer service
  • Technology
  • User Experience
  • Business & Commerce
  • Consumer Attitudes
  • Emerging Technology

  The rising popularity of personal AI assistants is driving a shift towards assistant-first customer service interactions.

  Zendesk: CX trends 2025

  Assistant-First Customer Service

  The rising popularity of personal AI assistants is driving a shift towards assistant-first customer service interactions.

  • Business & Commerce
  • Consumer Attitudes
  • Emerging Technology
  • AI-Driven Transformation

  Impact Areas Customer service, Technology, User Experience

  Themes AI-Driven Transformation

  Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  
  
• Voice AI for CX
  • AI-Driven Transformation
  • Accessibility
  • Customer service
  • Telecommunications
  • Business & Commerce
  • Consumer Attitudes
  • Emerging Technology

  Advancements in Voice AI, particularly its natural language capabilities, are enhancing customer service interactions and making consumers feel heard.

  Zendesk: CX trends 2025

  Voice AI for CX

  Advancements in Voice AI, particularly its natural language capabilities, are enhancing customer service interactions and making consumers feel heard.

  • Business & Commerce
  • Consumer Attitudes
  • Emerging Technology
  • AI-Driven Transformation

  Impact Areas Accessibility, Customer service, Telecommunications

  Themes AI-Driven Transformation

  Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  
  
• AI-Assisted Shopping
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • Customer service
  • E-commerce
  • Retail
  • Brands & Advertising
  • Business & Commerce
  • Emerging Technology

  Consumers are embracing AI for smarter shopping, but still value human interaction.

  Statista: Consumer trends 2025

  AI-Assisted Shopping

  Consumers are embracing AI for smarter shopping, but still value human interaction.

  • Brands & Advertising
  • Business & Commerce
  • Emerging Technology
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities

  Impact Areas Customer service, E-commerce, Retail

  Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities

  Categories Brands & Advertising, Business & Commerce, Emerging Technology
  
  
• Cautious AI Adoption
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption
  • AI development
  • Customer service
  • Data Privacy
  • Consumer Attitudes
  • Data & Privacy
  • Emerging Technology

  Consumers are expressing concerns about data privacy and trust with AI, impacting the adoption of AI-powered technologies and services.

  Nielsen: Guide to 2025 mid-year...

  Cautious AI Adoption

  Consumers are expressing concerns about data privacy and trust with AI, impacting the adoption of AI-powered technologies and services.

  • Consumer Attitudes
  • Data & Privacy
  • Emerging Technology
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption

  Impact Areas AI development, Customer service, Data Privacy

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption

  Categories Consumer Attitudes, Data & Privacy, Emerging Technology
  
  
• AI for Telecom Operations
  • AI-Driven Transformation
  • Customer service
  • Marketing
  • Telecommunications
  • Business & Commerce
  • Emerging Technology

  Telecom companies are increasingly using AI for network optimization, customer service, and marketing, but face challenges in data readiness and talent acquisition.

  Infosys: Telecom industry outlook

  AI for Telecom Operations

  Telecom companies are increasingly using AI for network optimization, customer service, and marketing, but face challenges in data readiness and talent acquisition.

  • Business & Commerce
  • Emerging Technology
  • AI-Driven Transformation

  Impact Areas Customer service, Marketing, Telecommunications

  Themes AI-Driven Transformation

  Categories Business & Commerce, Emerging Technology
  
  
• Failing Software Customer Success
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • Customer Retention
  • Customer Success
  • Software Industry
  • Business & Commerce
  • Emerging Technology

  Despite increased investment, software customer success is failing due to a mismatch between vendor support and customer needs, particularly in technical implementation.

  Bain: Technology report

  Failing Software Customer Success

  Despite increased investment, software customer success is failing due to a mismatch between vendor support and customer needs, particularly in technical implementation.

  • Business & Commerce
  • Emerging Technology
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme

  Impact Areas Customer Retention, Customer Success, Software Industry

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme

  Categories Business & Commerce, Emerging Technology
  
  
• AI’s Impact on Business Functions
  • AI-Driven Transformation
  • Back Office
  • Customer Support
  • Sales & Marketing
  • Software Development
  • Business & Commerce
  • Emerging Technology

  Generative AI is delivering significant efficiency gains across key business functions, including software development, customer support, and sales & marketing.

  Bain: Technology report

  AI’s Impact on Business Functions

  Generative AI is delivering significant efficiency gains across key business functions, including software development, customer support, and sales & marketing.

  • Business & Commerce
  • Emerging Technology
  • AI-Driven Transformation

  Impact Areas Back Office, Customer Support, Sales & Marketing, Software Development

  Themes AI-Driven Transformation

  Categories Business & Commerce, Emerging Technology