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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Despite facing barriers, women and older athletes demonstrated resilience and achieved significant results in 2024.
Overcoming Barriers in Fitness- The Power of Community and Connection
- Values-Driven Consumption
- Age and fitness
- Fitness accessibility
- Gender equality in sports
- Culture
- Health & Wellness
Despite facing barriers, women and older athletes demonstrated resilience and achieved significant results in 2024.
Strava: Year in Sport the...Overcoming Barriers in Fitness
Despite facing barriers, women and older athletes demonstrated resilience and achieved significant results in 2024.
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Short Trend Summary
Despite persistent barriers, women and older athletes demonstrate resilience and achieve significant progress in their fitness journeys.
Overcoming Fitness Barriers- The Power of Community and Connection
- Values-Driven Consumption
- Age and fitness
- Fitness accessibility
- Gender equality in sports
- Culture
- Health & Wellness
Despite persistent barriers, women and older athletes demonstrate resilience and achieve significant progress in their fitness journeys.
Strava: Year in Sport the...Overcoming Fitness Barriers
Despite persistent barriers, women and older athletes demonstrate resilience and achieve significant progress in their fitness journeys. 
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Short Trend Summary
Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape.
Partnership Gold Rush- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Content Licensing
- Generative AI
- Media Consumption
- Platform Partnerships
- Streaming Services
- Business & Commerce
- Digital Platforms
- Emerging Technology
Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape.
Dentsu: The year of impact...Partnership Gold Rush
Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape. 
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Short Trend Summary
Platforms are seeking high-quality content through partnerships and licensing deals to retain users in the streaming and AI era.
Partnership Gold Rush- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Content Licensing
- Generative AI
- Streaming Services
- Digital Platforms
- Emerging Technology
- Media & Information
Platforms are seeking high-quality content through partnerships and licensing deals to retain users in the streaming and AI era.
Dentsu: The year of impact...Partnership Gold Rush
Platforms are seeking high-quality content through partnerships and licensing deals to retain users in the streaming and AI era. 
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Short Trend Summary
The patient experience is becoming paramount, with a focus on improving every touchpoint along the patient journey.
Patient-Centric Healthcare- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Healthcare Delivery
- Patient Care
- Pharmaceutical Marketing
- Business & Commerce
- Digital Platforms
- Health & Wellness
The patient experience is becoming paramount, with a focus on improving every touchpoint along the patient journey.
ASPID: Trends pharma 2025Patient-Centric Healthcare
The patient experience is becoming paramount, with a focus on improving every touchpoint along the patient journey. 
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Short Trend Summary
The gig economy and evolving skillsets are driving a platform mentality, valuing access to skills over ownership.
People Platform Ecosystem- Navigating Global Uncertainty
- The Power of Community and Connection
- HR departments
- Talent Acquisition
- Workforce Management
- Business & Commerce
- The Workplace
The gig economy and evolving skillsets are driving a platform mentality, valuing access to skills over ownership.
Mercer: HR trends for 2025People Platform Ecosystem
The gig economy and evolving skillsets are driving a platform mentality, valuing access to skills over ownership. 
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Short Trend Summary
Luxury brands are recognizing the importance of investing in their people, fostering digital fluency, and building empowering organizational cultures.
People-First Luxury- The Power of Community and Connection
- Values-Driven Consumption
- Employee training
- Innovation
- Organizational Culture
- Talent Management
- Brands & Advertising
- Business & Commerce
- The Workplace
Luxury brands are recognizing the importance of investing in their people, fostering digital fluency, and building empowering organizational cultures.
Accenture: How luxury brands are...People-First Luxury
Luxury brands are recognizing the importance of investing in their people, fostering digital fluency, and building empowering organizational cultures. 
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Short Trend Summary
Global anxieties about climate change remain high, with expectations of rising temperatures and extreme weather events.
Persistent Climate Concerns- Navigating Global Uncertainty
- Values-Driven Consumption
- Disaster preparedness
- Environmental policy
- Sustainable development
- Consumer Attitudes
- Global Challenges
Global anxieties about climate change remain high, with expectations of rising temperatures and extreme weather events.
Ipsos: Predictions 2025 reportPersistent Climate Concerns
Global anxieties about climate change remain high, with expectations of rising temperatures and extreme weather events. 
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Short Trend Summary
Despite resilient average incomes, cost-of-living pressures, particularly housing costs and energy poverty, continue to impact vulnerable households.
Persistent Cost-of-Living Crisis- Navigating Global Uncertainty
- Energy Sector
- Household Finances
- Housing Market
- Business & Commerce
- Finance & Money
- Global Challenges
Despite resilient average incomes, cost-of-living pressures, particularly housing costs and energy poverty, continue to impact vulnerable households.
OECD: How's Life 2024Persistent Cost-of-Living Crisis
Despite resilient average incomes, cost-of-living pressures, particularly housing costs and energy poverty, continue to impact vulnerable households. 
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Short Trend Summary
Global economic outlook remains pessimistic, with concerns about rising prices, taxes, and unemployment.
Persistent Economic Anxiety- Navigating Global Uncertainty
- Business investment
- Consumer Spending
- Government policy
- Business & Commerce
- Consumer Attitudes
- Finance & Money
Global economic outlook remains pessimistic, with concerns about rising prices, taxes, and unemployment.
Ipsos: Predictions 2025 reportPersistent Economic Anxiety
Global economic outlook remains pessimistic, with concerns about rising prices, taxes, and unemployment. 
