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Short Trend Summary
Apple opening its NFC technology to third-party developers will spark intense competition and innovation in the digital wallet market.
Open NFC Fuels Wallet Competition- The Blurring of Physical and Digital Realities
- Banking
- Digital Wallets
- Mobile Payments
- Retail
- Business & Commerce
- Emerging Technology
Apple opening its NFC technology to third-party developers will spark intense competition and innovation in the digital wallet market.
Juniper: Top 10 fintech payments...Open NFC Fuels Wallet Competition
Apple opening its NFC technology to third-party developers will spark intense competition and innovation in the digital wallet market.
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Short Trend Summary
Collaborative trend analysis is gaining traction, with an emphasis on open access and community contribution.
Open-Source Trend Reporting- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Knowledge Management
- Market Research
- Trend Forecasting
- Business & Commerce
- Digital Platforms
- Media & Information
Collaborative trend analysis is gaining traction, with an emphasis on open access and community contribution.
Karma: 2025Open-Source Trend Reporting
Collaborative trend analysis is gaining traction, with an emphasis on open access and community contribution. 
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Short Trend Summary
While big tech prioritizes closed flagship LLMs, open-source models dominate the smaller model landscape.
Open-Source vs. Closed LLMs- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- AI
- LLMs
- Open Source
- Software Development
- Business & Commerce
- Emerging Technology
While big tech prioritizes closed flagship LLMs, open-source models dominate the smaller model landscape.
CB Insights: Tech trends 2025Open-Source vs. Closed LLMs
While big tech prioritizes closed flagship LLMs, open-source models dominate the smaller model landscape. 
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Short Trend Summary
A growing desire for brighter, more positive spaces reflecting optimism and a need for change.
Optimism and Uplifting Spaces- Experiences Over Material Goods
- The Power of Community and Connection
- Commercial
- Education
- Healthcare
- Hospitality
- Residential
- Culture
- The Home
- The Workplace
Dulux: International colour trends 2025Optimism and Uplifting Spaces
A growing desire for brighter, more positive spaces reflecting optimism and a need for change. 
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Short Trend Summary
In a climate of uncertainty, brands are stepping up as advocates for a brighter future, focusing on long-term value and societal impact.
Optimistic Brand Advocacy- The Power of Community and Connection
- Values-Driven Consumption
- Brand Purpose
- Corporate Social Responsibility
- Long-Term Strategy
- Social impact
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
In a climate of uncertainty, brands are stepping up as advocates for a brighter future, focusing on long-term value and societal impact.
Red Antler: 2025 State of...Optimistic Brand Advocacy
In a climate of uncertainty, brands are stepping up as advocates for a brighter future, focusing on long-term value and societal impact. 
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Short Trend Summary
Consumers favor product placements that seamlessly integrate into creators' content and lives, rejecting forced or disruptive advertising.
Organic Product Placement- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Content creation
- Digital Advertising
- Influencer marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Consumers favor product placements that seamlessly integrate into creators' content and lives, rejecting forced or disruptive advertising.
Sked Social: Trends Report 2025Organic Product Placement
Consumers favor product placements that seamlessly integrate into creators' content and lives, rejecting forced or disruptive advertising. 
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Short Trend Summary
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
OTT Video Streaming Growth- AI-Driven Transformation
- Experiences Over Material Goods
- Navigating Global Uncertainty
- Advertising
- Content creation
- Streaming platforms
- Brands & Advertising
- Business & Commerce
- Entertainment
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
PwC: Global entertainment & media...OTT Video Streaming Growth
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD). 
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Short Trend Summary
Assets outside the traditional financial system, like gold and Bitcoin, are gaining traction due to geopolitical tensions and weakening government balance sheets.
Out-of-System Assets- Navigating Global Uncertainty
- Alternative Assets
- Financial System
- Geopolitical Risk
- Investment strategies
- Finance & Money
- Government & Politics
Assets outside the traditional financial system, like gold and Bitcoin, are gaining traction due to geopolitical tensions and weakening government balance sheets.
Julius Bar: Secular outlook 2025Out-of-System Assets
Assets outside the traditional financial system, like gold and Bitcoin, are gaining traction due to geopolitical tensions and weakening government balance sheets. 
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Short Trend Summary
Brands are proactively engaging in the comments sections of creator content to build community and reach new audiences.
Outbound Engagement with Creators- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Community Building
- Influencer marketing
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Brands are proactively engaging in the comments sections of creator content to build community and reach new audiences.
Hootsuite: Social trends 2025Outbound Engagement with Creators
Brands are proactively engaging in the comments sections of creator content to build community and reach new audiences. 
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Short Trend Summary
Wealthy families are increasingly outsourcing investment management to banks and other institutions, seeking professional expertise and structured governance.
Outsourced Investment Management- Navigating Global Uncertainty
- Banking Services
- Family Offices
- Investment Management
- Business & Commerce
- Finance & Money
Wealthy families are increasingly outsourcing investment management to banks and other institutions, seeking professional expertise and structured governance.
Julius Bar: Family barometer 2024Outsourced Investment Management
Wealthy families are increasingly outsourcing investment management to banks and other institutions, seeking professional expertise and structured governance. 
