emerging

People-First Luxury

Luxury brands are recognizing the importance of investing in their people, fostering digital fluency, and building empowering organizational cultures.

Detailed Analysis

Luxury leaders understand that their people are crucial to their success. They are investing in upskilling their workforce, particularly in digital proficiency, and fostering a culture of innovation and collaboration. "Luxury Leaders are adept at building cultures that empower their employees to take risks, innovate and bridge silos to collaborate across the organization."

Context Signals

Shiseido's Digital Academy has trained over 10,000 employees in digital skills Brunello Cucinelli's people-first business model prioritizing fair wages and a respectful work environment Accenture's Life Trends report highlights the growing trend of rehumanizing the workplace.

Edge

Luxury brands will increasingly compete for talent with tech companies, requiring them to offer competitive salaries, benefits, and development opportunities. Upskilling programs will focus not only on technical skills but also on creativity, emotional intelligence, and customer-centricity. Empowered employees will play a key role in driving innovation and shaping the future of the luxury experience.
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TRENDS
Luxury Leaders recognize their competitive edge lies not only in their brand heritage or technological investments but also in how they empower and equip their people to be true brand ambassadors.