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Short Trend Summary
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
OTT Video Streaming Growth- AI-Driven Transformation
- Experiences Over Material Goods
- Navigating Global Uncertainty
- Advertising
- Content creation
- Streaming platforms
- Brands & Advertising
- Business & Commerce
- Entertainment
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
PwC: Global entertainment & media...OTT Video Streaming Growth
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
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Short Trend Summary
The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.
Steady Global E&M Growth- Experiences Over Material Goods
- Navigating Global Uncertainty
- The Power of Community and Connection
- Advertising
- Connectivity
- Consumer Spending
- Brands & Advertising
- Business & Commerce
- Entertainment
The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions.
PwC: Global entertainment & media...Steady Global E&M Growth
The global entertainment and media market is expected to experience steady growth, driven by advertising and connectivity, despite variations across regions. 
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Short Trend Summary
Consumers demand both premium quality and convenience, especially in at-home consumption occasions, driving innovation in ready-to-drink cocktails and elevated non-alcoholic options.
Premiumization and Convenience- Experiences Over Material Goods
- Values-Driven Consumption
- Non-alcoholic cocktail mixes
- Premium alcoholic beverages
- Ready-to-drink cocktails
- Consumer Attitudes
- Food & Drink
Consumers demand both premium quality and convenience, especially in at-home consumption occasions, driving innovation in ready-to-drink cocktails and elevated non-alcoholic options.
Synergy: Alcohol 2025-2026 trend reportPremiumization and Convenience
Consumers demand both premium quality and convenience, especially in at-home consumption occasions, driving innovation in ready-to-drink cocktails and elevated non-alcoholic options. 
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Short Trend Summary
Digital media consumption continues to surpass traditional media, with the gap widening over time.
Digital Media Dominance- AI-Driven Transformation
- Experiences Over Material Goods
- The Power of Community and Connection
- Advertising spending
- Content consumption habits
- Media industry strategies
- Brands & Advertising
- Digital Platforms
- Media & Information
PwC: Global entertainment & media...Digital Media Dominance
Digital media consumption continues to surpass traditional media, with the gap widening over time. 
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Short Trend Summary
AI and ML are becoming crucial for retailers to manage volatile supply chains, improve visibility, and optimize returns.
AI-Powered Supply Chain Optimization- AI-Driven Transformation
- Navigating Global Uncertainty
- Logistics
- Manufacturing
- Retail
- Business & Commerce
- Emerging Technology
AI and ML are becoming crucial for retailers to manage volatile supply chains, improve visibility, and optimize returns.
Publicis Sapient: Guide to Next...AI-Powered Supply Chain Optimization
AI and ML are becoming crucial for retailers to manage volatile supply chains, improve visibility, and optimize returns. 
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Short Trend Summary
Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms.
Retail Media Network Expansion- AI-Driven Transformation
- The Power of Community and Connection
- Advertising
- E-commerce
- Retail
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms.
Publicis Sapient: Guide to Next...Retail Media Network Expansion
Retail media networks are growing globally, requiring retailers to strategically leverage data sharing and build their own networks to monetize their platforms. 
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Short Trend Summary
Healthcare organizations are recognizing the importance of employee empowerment and open-source change strategies to drive faster transformation.
Employee-Led Change- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Change Management
- Employee engagement
- Leadership
- Organizational Culture
- Business & Commerce
- Health & Wellness
- The Workplace
Healthcare organizations are recognizing the importance of employee empowerment and open-source change strategies to drive faster transformation.
Publicis Sapient: Guide to Next...Employee-Led Change
Healthcare organizations are recognizing the importance of employee empowerment and open-source change strategies to drive faster transformation. 
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Short Trend Summary
Healthcare is shifting from transactional interactions to a relationship-based model focused on personalized, preventive care, enabled by data integration and intelligent platforms.
Relationship-Based Care- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Data management
- Healthcare providers
- Insurance companies
- Patient Care
- Pharmacies
- Business & Commerce
- Data & Privacy
- Health & Wellness
Healthcare is shifting from transactional interactions to a relationship-based model focused on personalized, preventive care, enabled by data integration and intelligent platforms.
Publicis Sapient: Guide to Next...Relationship-Based Care
Healthcare is shifting from transactional interactions to a relationship-based model focused on personalized, preventive care, enabled by data integration and intelligent platforms. 
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Short Trend Summary
Banks are leveraging data and AI to personalize customer experiences while navigating the challenges of data privacy and security.
Personalized Banking & Privacy- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Banking
- Customer Experience
- Data Privacy
- Security
- Business & Commerce
- Cybersecurity
- Data & Privacy
Banks are leveraging data and AI to personalize customer experiences while navigating the challenges of data privacy and security.
Publicis Sapient: Guide to next...Personalized Banking & Privacy
Banks are leveraging data and AI to personalize customer experiences while navigating the challenges of data privacy and security. 
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Short Trend Summary
Banks are prioritizing operational resilience in the face of increasing cyber threats and reliance on third-party services.
Building Operational Resilience- AI-Driven Transformation
- Navigating Global Uncertainty
- Banking
- Business Continuity
- Security
- Business & Commerce
- Cybersecurity
- Finance & Money
Banks are prioritizing operational resilience in the face of increasing cyber threats and reliance on third-party services.
Publicis Sapient: Guide to next...Building Operational Resilience
Banks are prioritizing operational resilience in the face of increasing cyber threats and reliance on third-party services. 
