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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
The return of Donald Trump to the US presidency signals a renewed focus on economic nationalism, with potential implications for global trade, fiscal policy, and monetary policy.
Trump’s Economic Nationalism- Navigating Global Uncertainty
- Global Trade
- Inflation
- International Relations
- US economy
- US monetary policy
- Business & Commerce
- Finance & Money
- Government & Politics
The return of Donald Trump to the US presidency signals a renewed focus on economic nationalism, with potential implications for global trade, fiscal policy, and monetary policy.
NatWest: The year ahead 2025Trump’s Economic Nationalism
The return of Donald Trump to the US presidency signals a renewed focus on economic nationalism, with potential implications for global trade, fiscal policy, and…
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Short Trend Summary
The return of President Trump introduces uncertainty, particularly regarding trade policies, with potential implications for global markets and specific sectors.
Trump Presidency Impact- Navigating Global Uncertainty
- Emerging Markets
- Geopolitics
- Global Trade
- US economy
- Business & Commerce
- Finance & Money
- Government & Politics
The return of President Trump introduces uncertainty, particularly regarding trade policies, with potential implications for global markets and specific sectors.
UBS: Year ahead 2025Trump Presidency Impact
The return of President Trump introduces uncertainty, particularly regarding trade policies, with potential implications for global markets and specific sectors. 
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Short Trend Summary
Travel is becoming more immersive and sustainable, with a focus on low-impact tourism, wellness retreats, and authentic local experiences.
Transformative Travel Experiences- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Hospitality
- Sustainability
- Tourism
- Global Challenges
- Health & Wellness
- Travel & Tourism
Travel is becoming more immersive and sustainable, with a focus on low-impact tourism, wellness retreats, and authentic local experiences.
AstroTwins: 2025 trends reportTransformative Travel Experiences
Travel is becoming more immersive and sustainable, with a focus on low-impact tourism, wellness retreats, and authentic local experiences. 
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Short Trend Summary
Travelers seek purposeful experiences, prioritizing learning, cultural immersion, and ethical engagement with local communities.
Transformative Ethical Travel- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Local Communities
- Personal development
- Tourism industry
- Consumer Attitudes
- Culture
- Travel & Tourism
Travelers seek purposeful experiences, prioritizing learning, cultural immersion, and ethical engagement with local communities.
Lemongrass: Travel trend report 2025Transformative Ethical Travel
Travelers seek purposeful experiences, prioritizing learning, cultural immersion, and ethical engagement with local communities. 
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Short Trend Summary
Brand experiences are no longer confined to physical spaces, becoming fluid and interconnected across digital and physical realms.
Transcending Physical Experiences- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Digital Marketing
- Event Marketing
- Experiential Marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Brand experiences are no longer confined to physical spaces, becoming fluid and interconnected across digital and physical realms.
Jack Morton: 5 cultural truths...Transcending Physical Experiences
Brand experiences are no longer confined to physical spaces, becoming fluid and interconnected across digital and physical realms. 
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Short Trend Summary
A significant economic divergence is emerging between the US and Europe, impacting corporate earnings and growth prospects.
Transatlantic Divergence- Navigating Global Uncertainty
- Corporate Earnings
- European Economy
- Investment
- US economy
- Business & Commerce
- Finance & Money
A significant economic divergence is emerging between the US and Europe, impacting corporate earnings and growth prospects.
Allianz: Global economic outlook 2024-2025Transatlantic Divergence
A significant economic divergence is emerging between the US and Europe, impacting corporate earnings and growth prospects. 
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Short Trend Summary
Unique and charismatic hotels are becoming destinations in themselves, attracting travelers seeking distinctive experiences.
Trailblazer Destination Hotels- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Destination marketing
- Hospitality
- Hotel design
- Business & Commerce
- Travel & Tourism
Unique and charismatic hotels are becoming destinations in themselves, attracting travelers seeking distinctive experiences.
Amadeus: Globetrender travel trends 2025Trailblazer Destination Hotels
Unique and charismatic hotels are becoming destinations in themselves, attracting travelers seeking distinctive experiences. 
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Short Trend Summary
Geopolitical shifts and economic factors are driving a diversification of global trade, impacting fashion sourcing strategies.
Trade Flows Reconfiguration- Navigating Global Uncertainty
- Values-Driven Consumption
- Geopolitics
- Manufacturing
- Sourcing
- Supply chain
- Business & Commerce
- Consumer Attitudes
Geopolitical shifts and economic factors are driving a diversification of global trade, impacting fashion sourcing strategies.
McKinsey: The state of fashion...Trade Flows Reconfiguration
Geopolitical shifts and economic factors are driving a diversification of global trade, impacting fashion sourcing strategies. 
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Short Trend Summary
The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.
Total Video Convergence- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- Entertainment
- Media
- Brands & Advertising
- Business & Commerce
- Entertainment
The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.
Kantar: Marketing trends 2025Total Video Convergence
The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies. 
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Short Trend Summary
Social media teams are seeing the highest ROI on YouTube, Facebook, Instagram, and TikTok, reflecting audience preferences and platform effectiveness.
Top Platforms Deliver ROI- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Platform Strategy
- Return on Investment
- Social Media Marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Social media teams are seeing the highest ROI on YouTube, Facebook, Instagram, and TikTok, reflecting audience preferences and platform effectiveness.
HubSpot: 2024 social trends reportTop Platforms Deliver ROI
Social media teams are seeing the highest ROI on YouTube, Facebook, Instagram, and TikTok, reflecting audience preferences and platform effectiveness. 
