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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Growing e-waste and increasing consumer environmental awareness necessitate extended device lifecycles and innovative service offerings like recycling programs.
Sustainable Device Lifecycles- Experiences Over Material Goods
- Values-Driven Consumption
- Consumer Electronics
- Technology
- Business & Commerce
- Sustainability
Growing e-waste and increasing consumer environmental awareness necessitate extended device lifecycles and innovative service offerings like recycling programs.
Publicis Sapient: Guide to next...Sustainable Device Lifecycles
Growing e-waste and increasing consumer environmental awareness necessitate extended device lifecycles and innovative service offerings like recycling programs.
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Short Trend Summary
In uncertain times, consumers seek comfort and escapism through familiar flavors and nostalgic experiences, leading to a resurgence of childhood favorites and retro-inspired drinks.
Nostalgia and Comfort- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Alcoholic beverages
- Food and beverage industry
- Non-alcoholic beverages
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
In uncertain times, consumers seek comfort and escapism through familiar flavors and nostalgic experiences, leading to a resurgence of childhood favorites and retro-inspired drinks.
Synergy: Alcohol 2025-2026 trend reportNostalgia and Comfort
In uncertain times, consumers seek comfort and escapism through familiar flavors and nostalgic experiences, leading to a resurgence of childhood favorites and retro-inspired drinks. 
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Short Trend Summary
The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings.
Health and Wellness Expansion- The Power of Community and Connection
- Values-Driven Consumption
- Beauty
- Healthcare
- Retail
- Business & Commerce
- Consumer Attitudes
- Health & Wellness
The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings.
Publicis Sapient: Guide to Next...Health and Wellness Expansion
The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings. 
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Short Trend Summary
Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.
Gen Z Reshapes Loyalty- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Customer Experience
- Loyalty Programs
- Travel marketing
- Brands & Advertising
- Business & Commerce
- Travel & Tourism
Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.
Publicis Sapient: Guide to Next...Gen Z Reshapes Loyalty
Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs. 
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Short Trend Summary
TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty.
Enhanced Customer Value- AI-Driven Transformation
- Experiences Over Material Goods
- The Power of Community and Connection
- Sports
- Streaming Services
- Telecommunications
- Brands & Advertising
- Business & Commerce
- Entertainment
TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty.
Publicis Sapient: Guide to next...Enhanced Customer Value
TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty. 
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Short Trend Summary
Consumers, led by Gen Z, prioritize holistic well-being, leading to a decrease in instant gratification and increased focus on long-term health, including mindful alcohol consumption.
Holistic Self-Care & Moderation- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Alcohol
- Non-alcoholic beverages
- Wellness industry
- Consumer Attitudes
- Health & Wellness
- Lifestyle
Consumers, led by Gen Z, prioritize holistic well-being, leading to a decrease in instant gratification and increased focus on long-term health, including mindful alcohol consumption.
Synergy: Alcohol 2025-2026 trend reportHolistic Self-Care & Moderation
Consumers, led by Gen Z, prioritize holistic well-being, leading to a decrease in instant gratification and increased focus on long-term health, including mindful alcohol consumption. 
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Short Trend Summary
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
OTT Video Streaming Growth- AI-Driven Transformation
- Experiences Over Material Goods
- Navigating Global Uncertainty
- Advertising
- Content creation
- Streaming platforms
- Brands & Advertising
- Business & Commerce
- Entertainment
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
PwC: Global entertainment & media...OTT Video Streaming Growth
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD). 
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Short Trend Summary
System modernization, particularly in data infrastructure, is crucial for leveraging AI and driving business transformation, but internal barriers like lack of skills pose challenges.
Data-Driven System Modernization- AI-Driven Transformation
- Technology
- Telecommunications
- Business & Commerce
- Data & Privacy
- Emerging Technology
System modernization, particularly in data infrastructure, is crucial for leveraging AI and driving business transformation, but internal barriers like lack of skills pose challenges.
Publicis Sapient: Guide to next...Data-Driven System Modernization
System modernization, particularly in data infrastructure, is crucial for leveraging AI and driving business transformation, but internal barriers like lack of skills pose challenges. 
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Short Trend Summary
AI voice assistants are becoming central to travel and dining booking, requiring businesses to adapt and maintain the human touch.
Voice Assistants Transform Booking- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Customer service
- Dining reservations
- Travel booking
- Business & Commerce
- Emerging Technology
- Travel & Tourism
AI voice assistants are becoming central to travel and dining booking, requiring businesses to adapt and maintain the human touch.
Publicis Sapient: Guide to Next...Voice Assistants Transform Booking
AI voice assistants are becoming central to travel and dining booking, requiring businesses to adapt and maintain the human touch. 
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Short Trend Summary
Digital media consumption continues to surpass traditional media, with the gap widening over time.
Digital Media Dominance- AI-Driven Transformation
- Experiences Over Material Goods
- The Power of Community and Connection
- Advertising spending
- Content consumption habits
- Media industry strategies
- Brands & Advertising
- Digital Platforms
- Media & Information
PwC: Global entertainment & media...Digital Media Dominance
Digital media consumption continues to surpass traditional media, with the gap widening over time. 
