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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Kindred promotes inclusivity and community well-being through diverse color palettes and human-centric design solutions.
Inclusive and Empathetic Design- The Power of Community and Connection
- Values-Driven Consumption
- Accessibility Design
- Community Development
- Public Space Design
- Brands & Advertising
- Business & Commerce
- Culture
Kindred promotes inclusivity and community well-being through diverse color palettes and human-centric design solutions.
Sherwin Williams: Colormix 2025 lookbookInclusive and Empathetic Design
Kindred promotes inclusivity and community well-being through diverse color palettes and human-centric design solutions.
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Short Trend Summary
Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.
Inclusion Imperative for Growth- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Building
- Consumer Behavior
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
- Culture
Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.
Kantar: Marketing trends 2025Inclusion Imperative for Growth
Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics. 
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Short Trend Summary
Cocktail culture is shifting towards knowledge and discovery, with consumers seeking expert-led experiences and unique, educational drinking moments.
In-the-Know Imbibing- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Bartending
- Cocktail Culture
- Publishing
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Cocktail culture is shifting towards knowledge and discovery, with consumers seeking expert-led experiences and unique, educational drinking moments.
Bacardi: Cocktail trends report 2025In-the-Know Imbibing
Cocktail culture is shifting towards knowledge and discovery, with consumers seeking expert-led experiences and unique, educational drinking moments. 
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Short Trend Summary
The programmatic supply chain is evolving towards greater sustainability, transparency, and trust, leading to stronger business outcomes and brand protection.
Improved Programmatic Supply Chain- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Brand Safety
- Media Measurement
- Programmatic Advertising
- Brands & Advertising
- Business & Commerce
The programmatic supply chain is evolving towards greater sustainability, transparency, and trust, leading to stronger business outcomes and brand protection.
Dentsu: The year of impact...Improved Programmatic Supply Chain
The programmatic supply chain is evolving towards greater sustainability, transparency, and trust, leading to stronger business outcomes and brand protection. 
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Short Trend Summary
The increasing complexity of the information environment necessitates greater emphasis on news literacy education for future generations.
Importance of News Literacy- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Civic Engagement
- Critical Thinking
- Education
- Media Consumption
- Culture
- Media & Information
The increasing complexity of the information environment necessitates greater emphasis on news literacy education for future generations.
Ipsos: What the future newsImportance of News Literacy
The increasing complexity of the information environment necessitates greater emphasis on news literacy education for future generations. 
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Short Trend Summary
A shift away from traditional markers of success towards community, genuine human connection, and embracing life's imperfections.
Imperfect, Authentic Lives- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Lifestyle
- Marketing
- Mental Health
- Social Media
- Consumer Attitudes
- Culture
- Lifestyle
A shift away from traditional markers of success towards community, genuine human connection, and embracing life's imperfections.
Stocksy: Visual Insights Report 2025Imperfect, Authentic Lives
A shift away from traditional markers of success towards community, genuine human connection, and embracing life's imperfections. 
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Short Trend Summary
Driven by economic pressures and the accessibility of online resources, people are seeking quick solutions and alternative paths to achieve their life goals, impacting traditional industries and creating opportunities for brands that offer relatable advice and convenient solutions.
Impatience Economy- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Consumer Behavior
- Entertainment
- Finance
- Healthcare
- Business & Commerce
- Consumer Attitudes
- Digital Platforms
Driven by economic pressures and the accessibility of online resources, people are seeking quick solutions and alternative paths to achieve their life goals, impacting traditional industries and creating opportunities for brands that offer relatable advice and convenient solutions.
Accenture: Life trends 2025Impatience Economy
Driven by economic pressures and the accessibility of online resources, people are seeking quick solutions and alternative paths to achieve their life goals, impacting traditional… 
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Short Trend Summary
Driven by consumer and investor demand, BFS companies are increasingly incorporating ESG factors into their products and services.
Impactful Institutions- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Corporate Social Responsibility
- ESG Investing
- Sustainable Finance
- Business & Commerce
- Finance & Money
- Sustainability
Driven by consumer and investor demand, BFS companies are increasingly incorporating ESG factors into their products and services.
WNS: Top 5 banking and...Impactful Institutions
Driven by consumer and investor demand, BFS companies are increasingly incorporating ESG factors into their products and services. 
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Short Trend Summary
Concerns about increasing immigration persist globally, despite a slight decrease from the previous year.
Immigration Anxiety Remains- Navigating Global Uncertainty
- Cultural integration
- Immigration policy
- Social Cohesion
- Consumer Attitudes
- Global Challenges
- Government & Politics
Concerns about increasing immigration persist globally, despite a slight decrease from the previous year.
Ipsos: Predictions 2025 reportImmigration Anxiety Remains
Concerns about increasing immigration persist globally, despite a slight decrease from the previous year. 
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Short Trend Summary
Immersive technologies like AR, VR, and 3D are reshaping storytelling and brand experiences, blurring the lines between physical and digital worlds.
Immersive Storytelling Ecosystems- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Advertising
- Entertainment
- Events
- Retail
- Brands & Advertising
- Digital Platforms
- Emerging Technology
Immersive technologies like AR, VR, and 3D are reshaping storytelling and brand experiences, blurring the lines between physical and digital worlds.
Publicis Media: Future FWD 2025Immersive Storytelling Ecosystems
Immersive technologies like AR, VR, and 3D are reshaping storytelling and brand experiences, blurring the lines between physical and digital worlds. 
