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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Consumers are increasingly prioritizing self-control and intentionality in their consumption habits, moving away from impulsive purchases and embracing avoidance as a status symbol.
Muted Desire: Intentional Consumption- Experiences Over Material Goods
- Values-Driven Consumption
- Beauty
- Fashion
- Food & Beverage
- Media & Entertainment
- Retail
- Business & Commerce
- Consumer Attitudes
Consumers are increasingly prioritizing self-control and intentionality in their consumption habits, moving away from impulsive purchases and embracing avoidance as a status symbol.
Nextatlas: Unveiling 2025Muted Desire: Intentional Consumption
Consumers are increasingly prioritizing self-control and intentionality in their consumption habits, moving away from impulsive purchases and embracing avoidance as a status symbol.
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Short Trend Summary
Music is becoming an integral part of the garden experience, both personally and at events.
Musical Gardens and Events- Experiences Over Material Goods
- The Power of Community and Connection
- Events
- garden centers
- Music Industry
- public gardens
- Culture
- Entertainment
- Lifestyle
Garden Media Group: 2025 garden...Musical Gardens and Events
Music is becoming an integral part of the garden experience, both personally and at events. 
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Short Trend Summary
Music and short-form video are deeply intertwined, with Shorts driving music discovery and enabling new forms of musical expression.
Music & Shorts Synergy- Experiences Over Material Goods
- The Power of Community and Connection
- Content creation
- Music Industry
- Short-form Video
- Digital Platforms
- Entertainment
Music and short-form video are deeply intertwined, with Shorts driving music discovery and enabling new forms of musical expression.
YouTube: Global trends reportMusic & Shorts Synergy
Music and short-form video are deeply intertwined, with Shorts driving music discovery and enabling new forms of musical expression. 
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Short Trend Summary
Food and beverage experiences are moving beyond taste, incorporating a wider range of sensory elements to enhance enjoyment and create memorable occasions.
Multisensory Eating- Experiences Over Material Goods
- The Power of Community and Connection
- Food & Beverage
- Product Development
- Restaurants
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Food and beverage experiences are moving beyond taste, incorporating a wider range of sensory elements to enhance enjoyment and create memorable occasions.
Nourish: 2025 food agriculture trend...Multisensory Eating
Food and beverage experiences are moving beyond taste, incorporating a wider range of sensory elements to enhance enjoyment and create memorable occasions. 
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Short Trend Summary
Geopolitical rivalries are intensifying, leading to a multipolar world order and strategic reshoring of critical supplies.
Multipolarity and Reshoring- Navigating Global Uncertainty
- Geopolitics
- Global Trade
- Investment strategies
- Supply Chains
- Business & Commerce
- Global Challenges
- Government & Politics
Geopolitical rivalries are intensifying, leading to a multipolar world order and strategic reshoring of critical supplies.
Julius Bar: Secular outlook 2025Multipolarity and Reshoring
Geopolitical rivalries are intensifying, leading to a multipolar world order and strategic reshoring of critical supplies. 
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Short Trend Summary
Managing a multigenerational workforce requires understanding the unique needs and motivations of each generation.
Multigenerational Engagement- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Employee engagement
- Leadership Development
- Organizational Culture
- Business & Commerce
- The Workplace
Managing a multigenerational workforce requires understanding the unique needs and motivations of each generation.
Mercer: HR trends for 2025Multigenerational Engagement
Managing a multigenerational workforce requires understanding the unique needs and motivations of each generation. 
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Short Trend Summary
The crypto landscape is evolving towards a multichain future, with different blockchain architectures catering to various needs and use cases.
Multichain Ecosystem Development- AI-Driven Transformation
- The Power of Community and Connection
- Blockchain Scalability
- Decentralized Applications
- Interoperability
- Business & Commerce
- Emerging Technology
The crypto landscape is evolving towards a multichain future, with different blockchain architectures catering to various needs and use cases.
Coinbase: 2025 crypto market outlookMultichain Ecosystem Development
The crypto landscape is evolving towards a multichain future, with different blockchain architectures catering to various needs and use cases. 
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Short Trend Summary
Consumers are increasingly multi-tasking while using technology and media, driving growth in overall engagement.
Multi-Tasking Media Consumption- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Advertising
- Media
- Technology
- Consumer Attitudes
- Digital Platforms
- Media & Information
Consumers are increasingly multi-tasking while using technology and media, driving growth in overall engagement.
Activate Consulting: Technology and media...Multi-Tasking Media Consumption
Consumers are increasingly multi-tasking while using technology and media, driving growth in overall engagement. 
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Short Trend Summary
MSMEs face significant barriers to AI adoption, including cost, lack of skills, and skepticism, resulting in lower adoption rates compared to larger companies.
MSME AI Adoption Lag- AI-Driven Transformation
- Cloud Computing
- Small and Medium Businesses
- Technology Adoption
- Business & Commerce
- Emerging Technology
MSMEs face significant barriers to AI adoption, including cost, lack of skills, and skepticism, resulting in lower adoption rates compared to larger companies.
G7: Driving factors and challenges...MSME AI Adoption Lag
MSMEs face significant barriers to AI adoption, including cost, lack of skills, and skepticism, resulting in lower adoption rates compared to larger companies. 
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Short Trend Summary
Illustration is increasingly used to drive social change and engage audiences with complex issues.
Movement Makers: Art for Change- The Power of Community and Connection
- Values-Driven Consumption
- Education
- Healthcare
- Marketing
- Social Activism
- Brands & Advertising
- Culture
- Media & Information
The Drawing Arm: Trend report...Movement Makers: Art for Change
Illustration is increasingly used to drive social change and engage audiences with complex issues. 
