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Trends Multi-Tasking Media Consumption
current

Multi-Tasking Media Consumption

Consumers are increasingly multi-tasking while using technology and media, driving growth in overall engagement.

Themes

Experiences Over Material Goods , The Blurring of Physical and Digital Realities

Timeframe

near-term

Categories

Consumer Attitudes Digital Platforms Media & Information

Subcategories

Consumer Behavior Content Creation Trends Digital Content Creation Social Media

Impact areas

Advertising Media Technology

Detailed Analysis

The average American spends over 13 hours a day multi-tasking with technology and media. This trend, amplified during the COVID-19 pandemic, is expected to continue, adding nine minutes of daily engagement by 2028. This increase translates to significant revenue growth, with an estimated $10 billion annually added to the U.S. consumer internet and media market.

Context Signals

Average American multi-tasks for 13:08 hours daily with technology and media. Projected increase to 13:17 hours by 2028. COVID-19 amplified this trend.

Edge

Increased multi-tasking opens opportunities for integrated media experiences across devices. Advertisers can leverage multi-tasking behaviors to deliver targeted messages across different platforms. Content creators can design content specifically for multi-tasking consumption.
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TRENDS

Keywords

By 2028, this will increase to 13:17, adding over $10B annually to U.S. consumer internet and media revenues.
Categories for this trend

Consumer Attitudes

Digital Platforms

Media & Information