emerging
Multisensory Eating
Food and beverage experiences are moving beyond taste, incorporating a wider range of sensory elements to enhance enjoyment and create memorable occasions.
Timeframe
near-term
Categories
Subcategories
Impact areas
Detailed Analysis
Consumers are seeking more immersive and engaging food experiences that go beyond just taste. "If you feel you’ve already optimized on taste but still need that extra hook to capture consumers’ imagination, one way to deliver that is by leveraging the remaining senses." This trend involves incorporating elements of smell, sight, sound, mouthfeel, and even ritual to create a more holistic and satisfying dining experience. "Most food and recipe research and development focuses on taste and visual appeal, with the other senses underutilized." By engaging multiple senses, brands can create a deeper connection with consumers and elevate their products beyond mere sustenance.
Context Signals
Spain's Sublimotion restaurant uses augmented reality to create a multisensory dining experience.
Le Petit Chef offers immersive theatre dining experiences worldwide.
Goldfish® Crisps leverages sound and mouthfeel to enhance the snacking experience.
Edge
Brands can develop products with unique textures, aromas, and visual appeal to engage multiple senses.
Restaurants can create multisensory dining experiences through ambiance, plating, and interactive elements.
Personalized sensory profiles could tailor food experiences to individual preferences.
