Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.
Radical Brand Stretching- Experiences Over Material Goods
- Values-Driven Consumption
- Brand strategy
- Innovation
- Market Expansion
- Brands & Advertising
- Business & Commerce
Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.
Kantar: Marketing trends 2025Radical Brand Stretching
Brands are increasingly stretching their boundaries through innovation to find new growth opportunities.
-
Short Trend Summary
The use of data in HR is evolving from description to prediction, enabling more customized programs and algorithmic decision-making.
Data-Driven HR Decisions- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Learning and development
- Performance Management
- Talent analytics
- Business & Commerce
- Data & Privacy
- The Workplace
The use of data in HR is evolving from description to prediction, enabling more customized programs and algorithmic decision-making.
Mercer: HR trends for 2025Data-Driven HR Decisions
The use of data in HR is evolving from description to prediction, enabling more customized programs and algorithmic decision-making. 
-
Short Trend Summary
Declining population growth presents challenges for brand penetration and requires innovative growth strategies.
Slowing Population Growth- The Power of Community and Connection
- Values-Driven Consumption
- Brand strategy
- Consumer Behavior
- Market Growth
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Declining population growth presents challenges for brand penetration and requires innovative growth strategies.
Kantar: Marketing trends 2025Slowing Population Growth
Declining population growth presents challenges for brand penetration and requires innovative growth strategies. 
-
Short Trend Summary
Livestreaming is transforming commerce and brand building, particularly in China, with a focus on engaging narratives and consumer sentiment.
Livestream Commerce Growth- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Brand Building
- E-commerce
- Social Commerce
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Livestreaming is transforming commerce and brand building, particularly in China, with a focus on engaging narratives and consumer sentiment.
Kantar: Marketing trends 2025Livestream Commerce Growth
Livestreaming is transforming commerce and brand building, particularly in China, with a focus on engaging narratives and consumer sentiment. 
-
Short Trend Summary
Investors are seeking portfolio resilience through income generation, inflation hedges, and options strategies to manage risk in a volatile macroeconomic environment.
Renewed Portfolio Resilience- Navigating Global Uncertainty
- Alternatives
- Commodities
- Equities
- Fixed income
- Hedge Funds
- Portfolio management
- Real estate
- Business & Commerce
- Finance & Money
Investors are seeking portfolio resilience through income generation, inflation hedges, and options strategies to manage risk in a volatile macroeconomic environment.
J.P. Morgan: Outlook 2025 building...Renewed Portfolio Resilience
Investors are seeking portfolio resilience through income generation, inflation hedges, and options strategies to manage risk in a volatile macroeconomic environment. 
-
Short Trend Summary
Declining attention spans on social media require brands to prioritize creative innovation and personalized content.
Evolving Social Media Engagement- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Brand Building
- Social Media Marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Declining attention spans on social media require brands to prioritize creative innovation and personalized content.
Kantar: Marketing trends 2025Evolving Social Media Engagement
Declining attention spans on social media require brands to prioritize creative innovation and personalized content. 
-
Short Trend Summary
Global central banks are cutting policy rates to support economic growth, impacting various sectors from housing to dealmaking.
Global Policy Easing Cycle- Navigating Global Uncertainty
- Commercial Real Estate
- Emerging Markets
- Equities
- Fixed income
- Housing
- Business & Commerce
- Finance & Money
- Government & Politics
Global central banks are cutting policy rates to support economic growth, impacting various sectors from housing to dealmaking.
J.P. Morgan: Outlook 2025 building...Global Policy Easing Cycle
Global central banks are cutting policy rates to support economic growth, impacting various sectors from housing to dealmaking. 
-
Short Trend Summary
The 2024 U.S. election results are expected to lead to deregulation, potential tax policy changes, and increased macroeconomic volatility.
U.S. Election Impacts- Navigating Global Uncertainty
- Emerging Markets
- Fiscal policy
- Global Trade
- Housing Market
- Tax Policy
- U.S. Economy
- Business & Commerce
- Finance & Money
- Government & Politics
The 2024 U.S. election results are expected to lead to deregulation, potential tax policy changes, and increased macroeconomic volatility.
J.P. Morgan: Outlook 2025 building...U.S. Election Impacts
The 2024 U.S. election results are expected to lead to deregulation, potential tax policy changes, and increased macroeconomic volatility. 
-
Short Trend Summary
Globally, anti-establishment political movements are gaining traction, potentially leading to increased political and economic volatility.
Rise of Anti-Establishment- Navigating Global Uncertainty
- Economic Policy
- Global Politics
- Investment strategies
- Market volatility
- Business & Commerce
- Finance & Money
- Government & Politics
Globally, anti-establishment political movements are gaining traction, potentially leading to increased political and economic volatility.
J.P. Morgan: Outlook 2025 building...Rise of Anti-Establishment
Globally, anti-establishment political movements are gaining traction, potentially leading to increased political and economic volatility. 
-
Short Trend Summary
New investment frontiers are emerging, including evergreen alternatives, sports investing, space economy, and reimagined cities, offering unique opportunities for diversification.
Evolving Investment Landscapes- AI-Driven Transformation
- Navigating Global Uncertainty
- The Blurring of Physical and Digital Realities
- Alternative Investments
- Real estate
- Space Economy
- Sports
- Streaming
- Urban Development
- Business & Commerce
- Emerging Technology
- Finance & Money
New investment frontiers are emerging, including evergreen alternatives, sports investing, space economy, and reimagined cities, offering unique opportunities for diversification.
J.P. Morgan: Outlook 2025 building...Evolving Investment Landscapes
New investment frontiers are emerging, including evergreen alternatives, sports investing, space economy, and reimagined cities, offering unique opportunities for diversification. 
