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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Banks are prioritizing operational resilience in the face of increasing cyber threats and reliance on third-party services.
Building Operational Resilience- AI-Driven Transformation
- Navigating Global Uncertainty
- Banking
- Business Continuity
- Security
- Business & Commerce
- Cybersecurity
- Finance & Money
Banks are prioritizing operational resilience in the face of increasing cyber threats and reliance on third-party services.
Publicis Sapient: Guide to next...Building Operational Resilience
Banks are prioritizing operational resilience in the face of increasing cyber threats and reliance on third-party services.
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Short Trend Summary
Deeply discounted buildings are driving a surge in adaptive reuse, transforming outdated assets into valuable new real estate.
Building Conversion Boom- The Power of Community and Connection
- Values-Driven Consumption
- Construction
- Real estate
- Urban Development
- Business & Commerce
- Global Challenges
- The Home
Deeply discounted buildings are driving a surge in adaptive reuse, transforming outdated assets into valuable new real estate.
Gensler: Design forecast 2025Building Conversion Boom
Deeply discounted buildings are driving a surge in adaptive reuse, transforming outdated assets into valuable new real estate. 
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Short Trend Summary
Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance.
Budget Shift to Walled Gardens- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Budget Allocation
- Media Buying
- Programmatic Advertising
- Social Media Platforms
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance.
Smartly: Digital Advertising Trends 2025Budget Shift to Walled Gardens
Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance. 
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Short Trend Summary
After a period of concentrated gains in mega-cap tech, the equity market is broadening, with earnings growth expected to accelerate in other sectors.
Broadening Equity Market- Navigating Global Uncertainty
- Equities
- Mid-Cap Stocks
- Small-cap stocks
- Value stocks
- Business & Commerce
- Finance & Money
After a period of concentrated gains in mega-cap tech, the equity market is broadening, with earnings growth expected to accelerate in other sectors.
J.P. Morgan: 2025 year ahead...Broadening Equity Market
After a period of concentrated gains in mega-cap tech, the equity market is broadening, with earnings growth expected to accelerate in other sectors. 
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Short Trend Summary
Social media amplifies the demand for visually appealing and intensely flavored sweet goods, often inspired by other categories like beverages.
Bright, Bold Flavors- Experiences Over Material Goods
- The Power of Community and Connection
- Bakery
- Beverages
- Desserts
- Social Media
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Social media amplifies the demand for visually appealing and intensely flavored sweet goods, often inspired by other categories like beverages.
Synergy: Sweet goods 2025 2026...Bright, Bold Flavors
Social media amplifies the demand for visually appealing and intensely flavored sweet goods, often inspired by other categories like beverages. 
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Short Trend Summary
Social media fuels the demand for visually appealing and intensely flavored food experiences, particularly among younger generations.
Bright, Bold Flavor Profiles- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Beverages
- Desserts
- Snacks
- Consumer Attitudes
- Digital Platforms
- Food & Drink
Social media fuels the demand for visually appealing and intensely flavored food experiences, particularly among younger generations.
Synergy: Dairy 2025-2026 trend reportBright, Bold Flavor Profiles
Social media fuels the demand for visually appealing and intensely flavored food experiences, particularly among younger generations. 
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Short Trend Summary
Advertisers are moving beyond the traditional divide between brand and performance marketing, recognizing the importance of both long-term brand building and short-term sales activation.
Bridging Brand & Performance- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Building
- Campaign Measurement
- Marketing Strategy
- Brands & Advertising
- Business & Commerce
Advertisers are moving beyond the traditional divide between brand and performance marketing, recognizing the importance of both long-term brand building and short-term sales activation.
Audacy: Share of audio trendsBridging Brand & Performance
Advertisers are moving beyond the traditional divide between brand and performance marketing, recognizing the importance of both long-term brand building and short-term sales activation. 
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Short Trend Summary
Brands are winning on social media by providing escapism, building engagement, and letting creators lead.
Breakthrough Social Strategies- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Advertising
- Marketing
- Social Media
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Brands are winning on social media by providing escapism, building engagement, and letting creators lead.
IQ: Contagious download 2024Breakthrough Social Strategies
Brands are winning on social media by providing escapism, building engagement, and letting creators lead. 
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Short Trend Summary
Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.
Brand-Performance Convergence- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Marketing
- Measurement
- Team Structures
- Brands & Advertising
- Business & Commerce
Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.
Smartly: Digital Advertising Trends 2025Brand-Performance Convergence
Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach. 
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Short Trend Summary
Brands and pop culture are increasingly intertwined, influencing each other in a cyclical relationship.
Brand-Culture Intertwining- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Brand strategy
- Marketing
- Social Media
- Brands & Advertising
- Culture
Brands and pop culture are increasingly intertwined, influencing each other in a cyclical relationship.
Tracksuit: Track record 2024Brand-Culture Intertwining
Brands and pop culture are increasingly intertwined, influencing each other in a cyclical relationship. 
