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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share.
Rise of Entertainment Brands- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Advertising
- Brand Building
- Consumer goods
- Marketing
- Media
- Brands & Advertising
- Business & Commerce
- Entertainment
Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share.
Smallworld: How brands win in...Rise of Entertainment Brands
Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share.
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Short Trend Summary
Social-first correspondents are becoming key players in fashion week coverage, offering unique perspectives and driving significant EMV.
Rise of Social Correspondents- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand communications
- Fashion media
- Influencer marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Social-first correspondents are becoming key players in fashion week coverage, offering unique perspectives and driving significant EMV.
Karla Otto: SS25 womenswear roundupRise of Social Correspondents
Social-first correspondents are becoming key players in fashion week coverage, offering unique perspectives and driving significant EMV. 
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Short Trend Summary
Social entrepreneurship is gaining momentum, offering innovative solutions to pressing social and environmental issues.
Rise of Social Entrepreneurship- The Power of Community and Connection
- Values-Driven Consumption
- environmental sustainability
- Poverty Alleviation
- Social Innovation
- social justice
- Business & Commerce
- Global Challenges
- Government & Politics
Social entrepreneurship is gaining momentum, offering innovative solutions to pressing social and environmental issues.
WIPO: Global innovation index 2024Rise of Social Entrepreneurship
Social entrepreneurship is gaining momentum, offering innovative solutions to pressing social and environmental issues. 
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Short Trend Summary
Governments are investing in domestic AI infrastructure and models (Sovereign AI) driven by national interests and data security concerns, creating new opportunities and challenges.
Rise of Sovereign AI- AI-Driven Transformation
- Navigating Global Uncertainty
- AI development
- Data Centers
- Geopolitics
- Cybersecurity
- Emerging Technology
- Government & Politics
Governments are investing in domestic AI infrastructure and models (Sovereign AI) driven by national interests and data security concerns, creating new opportunities and challenges.
Bain: Technology reportRise of Sovereign AI
Governments are investing in domestic AI infrastructure and models (Sovereign AI) driven by national interests and data security concerns, creating new opportunities and challenges. 
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Short Trend Summary
A new segment of "power users" is emerging, demonstrating the transformative potential of AI when fully embraced.
Rise of the AI Power User- AI-Driven Transformation
- Innovation
- Leadership
- Productivity
- Work Habits
- Business & Commerce
- Emerging Technology
- The Workplace
A new segment of "power users" is emerging, demonstrating the transformative potential of AI when fully embraced.
Microsoft: 2024 Work Trend Index...Rise of the AI Power User
A new segment of "power users" is emerging, demonstrating the transformative potential of AI when fully embraced. 
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Short Trend Summary
Remote and gig work continue to gain popularity, leading to a focus on personal branding and the need for independent contractors to secure benefits and protections.
Rise of the Independent Workforce- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Freelancing
- Gig Economy
- Labor Laws
- Business & Commerce
- The Workplace
Remote and gig work continue to gain popularity, leading to a focus on personal branding and the need for independent contractors to secure benefits and protections.
AstroTwins: 2025 trends reportRise of the Independent Workforce
Remote and gig work continue to gain popularity, leading to a focus on personal branding and the need for independent contractors to secure benefits and… 
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Short Trend Summary
The increasing use of voice search and smart assistants requires brands to adapt their SEO strategies for conversational queries and local intent.
Rise of Voice Search- AI-Driven Transformation
- Digital Marketing
- E-commerce
- SEO
- Brands & Advertising
- Business & Commerce
- Digital Platforms
The increasing use of voice search and smart assistants requires brands to adapt their SEO strategies for conversational queries and local intent.
Aeroplane 2025: Branding trends reportRise of Voice Search
The increasing use of voice search and smart assistants requires brands to adapt their SEO strategies for conversational queries and local intent. 
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Short Trend Summary
Increased fiscal expansion in several countries, including the US, Japan, the UK, and some emerging markets, raises the risk of higher terminal rates and increased inflation.
Rising Fiscal Risks- Navigating Global Uncertainty
- Bond markets
- Inflation
- Interest rates
- Business & Commerce
- Finance & Money
- Global Challenges
Increased fiscal expansion in several countries, including the US, Japan, the UK, and some emerging markets, raises the risk of higher terminal rates and increased inflation.
Goldman Sachs: Markets outlook 2025...Rising Fiscal Risks
Increased fiscal expansion in several countries, including the US, Japan, the UK, and some emerging markets, raises the risk of higher terminal rates and increased… 
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Short Trend Summary
Geopolitical factors are increasingly influencing trade and investment decisions, leading to the potential formation of rival economic blocs and a reversal of globalization.
Rising Geoeconomic Fragmentation- Navigating Global Uncertainty
- Global Trade
- International Relations
- Investment flows
- Business & Commerce
- Global Challenges
- Government & Politics
Geopolitical factors are increasingly influencing trade and investment decisions, leading to the potential formation of rival economic blocs and a reversal of globalization.
IMF: Annual report 2024Rising Geoeconomic Fragmentation
Geopolitical factors are increasingly influencing trade and investment decisions, leading to the potential formation of rival economic blocs and a reversal of globalization. 
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Short Trend Summary
Geopolitical tensions and economic frictions are escalating, leading to increased diversification and a more fragmented world.
Rising Geopolitical Fragmentation- Navigating Global Uncertainty
- Global Trade
- International Relations
- Investment strategies
- Business & Commerce
- Global Challenges
- Government & Politics
Geopolitical tensions and economic frictions are escalating, leading to increased diversification and a more fragmented world.
Amundi: Investment outlook 2025Rising Geopolitical Fragmentation
Geopolitical tensions and economic frictions are escalating, leading to increased diversification and a more fragmented world. 
